Wednesday , April 14 2021

Cisco Webex Teams Receive BroadCloud Calling Integration

Cisco added the cloud messaging service to its Webex Teams messaging application – something the company called a "significant step" in integrating BroadSoft's technology stack after completing its $ 1.9 billion acquisition this year.

The combination is designed to provide a "business-grade" cloud-based PBX [private branch exchange] telephony system, as well as existing messaging and document sharing capabilities.

"For users, this simplifies things," said Zeus Kerravala, founder and chief analyst at ZK Research. "BroadCloud Calling gives businesses the benefits of a PBX without having to deploy it."

The addition of Webex Teams content sharing and messaging calls makes it a "unique UC [unified communications] application, which was UC's original vision, "said Kerravala.

Earlier this year, Cisco merged its two collaboration platforms – Webex and Spark – into a single platform: Webex Teams. At the time, IDC research director Wayne Kurtzman described the rebranding as "not just marketing. It's a fundamental change to include calls, meetings, video, collaboration and their devices in the room under what they perceive to be their best known brand, the Webex, "he said.

At the Cisco BroadSoft Connections event in Florida on Tuesday, Cisco also unveiled a new call application that integrates with Microsoft Outlook and corporate directories.

The Cisco Calling App allows users to make voice and video calls from mobile devices and desktops running iOS, Android, Windows, or MacOS.

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