New colorful sneakers that will brighten the winter.
Pharrell has been much talked about in recent days: first by the threatening letter he sent to President Donald Trump, but also by announcing his future collaboration with Chanel. A house he had worked with before, especially for the campaign reincarnation in 2014. This time, the artist returns to adidas Originals.
A new massive reach
Long-time employeesAdidas Originals and Pharrell never separate. The artist will have been able to bring his identity to the brand and become an indispensable and irreplaceable ambassador for the German brand. After revealing many collections and sneakers, he returns with a new series of SOLARHU as well as a range of ready-to-wear where African motifs are at the rendezvous as well as the bright colors. Five pairs of SOLARHU are therefore proposed, one dark blue, one light blue, one black, one white, and one green.
The entire capsule collection will be available on the adidas website from Saturday, November 10th.. We'll have to act quickly!
The collection with Chanel will arrive soon
Pharrell and Chanel, then disappeared again. The artist and the luxury home recently announced to embark on a new joint venture. A collection of capsules that would unite them and who should be named Coco Pharrell (Yes, you read correctly) according to some sources. It is slated to make a first appearance at Seoul's South Korean boutique in March before landing in stores around the world from April 4. For the time being, the campaign has not yet been launched and there is no indication yet for that band, except for the bright yellow sweater worn by Pharrell during the Chanel parade in Thailand. Stay tuned …