Live, BP's new offering for youth


By The Economist | 04/21/2019 – 10:02 | action
Live, BP's new offering for youth

Banque Populaire (BP) has launched a new offering dedicated to young people from 18 to 25 years of age. Called #live, it offers "exclusive and exclusive" banking and extra-banking services. The offer comes in a map with a customizable look, valid in Morocco and internationally, and a digital experience through a declination of the "Pocket Bank" application. #live also has the international map "[email protected]"For online payments in foreign currency and dirhams, in addition to the sticker card"[email protected]"For non-contact payment and special forms of credit and insurance.

It should be noted that BP also entered into a partnership with the NRJ Morocco radio network to offer a range of services and extra-banking benefits to young people, including the possibility of accessing internships within the bank or bank. radio, or to benefit from discounts at partner stores.


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