Android: hidden advertising covers the battery of your smartphone


Some apps for Android smartphones display advertising videos to developers without the user's knowledge. This scheme considerably reduces cell phone autonomy and increases data consumption unnecessarily.

The autonomy of your smartphones android declining rapidly? The failure of a battery that reaches the end of its capabilities in terms of cycles, or badly programmed and greedy applications in energy ? This nuisance may come from a malicious advertising system that consumes energy and is voracious in terms of data consumption. In any case, what the site reveals BuzzFeed after extensive research. For some applications from the playback data <a tooltip href = "" class = "tooltip-link" data-color = "dark yellow "title =" Store "data-number data-copy =" A blind is a protective device intended to cut off the view from the outside and protect from the sun.
Interior curtains and exterior blinds
These two functions are mainly provided by blinds called "indoor & nbsp;" such as blinds, shutters or … "data-image =" https: //fr.cdn.v5.futura-sciences. with / buildsv6 / images / midioriginal / c / e / cce504d7c6_50037615_2358120108-69d6640004-b-02.jpg "data-url =" / home / settings / home-store-10922 / "data-plus =" Read More ">blindthe method, invisible to the user, would be as follows: ads appear in an area of ​​the application, as is usually the case when they are free and unregistered.

However, it turns out that on the mobile device, the visibility area of ​​a display banner remains reserved for the application developer android. And precisely, under this banner, several ad videos are released automatically without the knowledge of the owner of the phone. For the first time, the power of processor is required, which reduces autonomy and increases data consumption.

A blow of $ 20 billion

Interest to the developer? Offer a free app as it is paid through these hidden ads. Thus, an official paid banner can hide many simultaneous launches of not less official but hidden advertising videos. It's a double farcebecause advertising agencies check out videos that were not actually viewed and that users see the battery drop quickly, not to mention the cell plan that increases or yields if exceeded.

The applications involved, which are not mentioned by Buzzfeed, use the MoPub platform of <a tooltip href = "" class = "tooltip- "Twitter" is a social network called "microblogging" that allows you to communicate in the form of non-surplus short messages does not have 140 characters called "data-color =" bright-blue " "tweets." They can contain URLs, images, emoticons, animated gifs and shortened videos.
Celebrities, … "data-image =" "data-url =" / tech / definitions / computer-twitter-10997 / "data-more =" Learn more ">chirp. Management is, therefore, itself deceived by this ploy. After further investigation, expert-assisted Buzzfeed was able to identify Aniview as an entry point, an Israeli company that manages the advertising videos. This company denied its participation and returns to an unidentified third party. All in all, according to the website DIGIDAYAdvertising hits $ 20 billion a year.

Interested in what you just read?

Subscribe to the newsletter The diary : our latest news of the day.

You'll also be interested.


Source link