Amazon is accepting cash payments from the Oxxo convenience store chain, the two companies announced on Monday, opening up an important channel for the e-commerce leader to reach millions of people in the Latin American country.
Oxxo, owned by the Mexican conglomerate FEMSA, has about 18,000 stores throughout Mexico, where nearly 60% of the population does not have bank accounts and most of the transactions are made in cash.
In a joint statement, the online retailer said that as of April customers will be able to visit the Oxxo stores to recharge the money on their Amazon balance using Amazon Cash by simply using their cell phone number or asking the cashier to scan the Amazon Cash bar code.
He specified that the 12-peso commission ($ 0.11) charged for the refill will be automatically refunded by Amazon and will be reflected as Amazon's balance in the customer's account.
"This allows customers to pay cash for Amazon online purchases, and they can charge Amazon Balance 100 to 5,000 pesos in cash or with a card (debit and credit eligible for Visa and MasterCard) at business hours 24 hours, 7 days a week, "he said.
Amazon in Mexico began accepting cash payments in 2017 across various convenience store chains, including 7-Eleven. The partnership with Oxxo, which already accepts money for several online merchants, including Amazon's competitor MercadoLibre, will greatly expand the company's reach.