Popular Malay franchise Upin & Ipin is expected to hit screens in China in the coming months.
Upin & Ipin: The Lonely Gibb Kris (also known in Malay as Upin & Ipin: Keris Siamang Tunggal) has been approved for public viewing in cinemas across China.
The original Malaysian version of the animated film was released in Malaysia, Brunei and Singapore on March 21 and is currently still being shown in local cinemas.
The Les Copaque Production film has since collected a total of RM25,000 in box office receipts and has surpassed 2 million admissions in local cinemas after triaging for three weeks.
This makes it the all-time highest-grossing movie to be shown in theaters in Malaysia.
Minister of Communications and Multimedia, Gobind Singh Deo and Finas President Datuk Hans Isaac testified at the signing ceremony held at Le Meridien Kuala Lumpur today (April 19), in which Cultural Investment Holding Co. Ltd. (China) was nominated to be Les's strategic partner & # 39; Production of Copaque to distribute the Upin & Ipin: The Lone Gibbon Kris in China under the initiative One Belt One Road.
"We started our effort to get our films distributed in China in 2016. A total of RMB10mil (RM6.2mil) was allocated by our partner for promotional activities in China, and a Malaysian singer who is a K-pop artist was quoted to sing the theme song from the movie that will be released in China in June or July, "said Burhanuddin Md Radzi, founder and director of Les & amp; amp; Copco Production, creator of the popular Upin & Ipin and Geng series.
Manager of Cultural Investments, General Manager of Film Distribution, Xu Xun-bing said: "China is interested in distributing Upin & Ipin, since the characters are seen as positive icons for children. The story is not only amusing but also full of positive lessons and moral values that can be imitated by China's children. "
In his speech, Gobind said: "As China is Malaysia's largest trading partner and major investor in the country, and with the 45th anniversary of relations between Malaysia and China as a backdrop, this initiative has generated economic benefits, including through of the creative industry, in films. . The mutual understanding of Les & # 39; Copaque and Cultural Investment Holding reflects the commitment of the filmmakers of both countries to strengthen cooperation and deepen cultural exchanges. "
"Finas has also set a new direction this year to encourage filmmakers to take their products to foreign markets. We're going to help them make films in two languages, whether it's from Malay to Chinese or English or any other language, depending on the market they want to penetrate, "said Hans, Finas' newest brother-in-law.
Upin & Ipin: Keris Siamang Tunggal continues the screen in its fourth week in theaters in Malaysia. The 100-minute film follows the adventures of a pair of five-year-old twin brothers who are transported into the fantasy realm of Inderaloka after encountering mystic keris.
The Malaysian budget production of RM20mil took five years to complete.
It will be released in Vietnam on April 26, followed by Indonesia on May 9 and later in 26 provinces of China.