Last year, Toyota was the best-selling car brand in the Baltic countries, selling a total of 12,306 new Toyota cars, 1896 more than in 2017. t Last year, 2725 new Toyota cars were sold in Latvia, increasing its market share to 14.1% of the total market and classifying Toyota as the second most popular car buyer in Latvia. More than half or 1,415 cars were sold at Toyota car dealerships, increasing sales by 7.44%. There is a growing demand for hybrid cars and 33% or 467 of the new cars sold were hybrid cars. With the introduction of Toyota's global development strategy, which provides for a move to more environmentally friendly cars, it is becoming increasingly popular in Latvia and the Baltic States as a whole.
"Last year we worked hard to strengthen the Toyota brand's market position by developing a steady growth rate for the private and corporate customer segments, while at the same time we are pleased that we have grown faster than the car market in general, which shows that the work of previous years is full. "Wess engine CEO Alexei Radionov was highly appreciated by both current and new customers.
He said that this year will be special in that Toyota will offer a number of new car models and everything will be offered with a hybrid engine as the demand for hybrid cars is increasing every year.
Last year, the Toyota brand was able to boost sales and increase market shares in Latvia and the Baltic countries as a whole. Last year, Toyota's most popular car models in Latvia were the Toyota RAV4, the Toyota Auris and the Toyota C-HR.
"Wess" was founded in 1992 and its registered capital is 213 430 euros, according to information "Firmas.lv". The company's turnover in 2017 was 46,937 million euros and profit was 1,707 million euros.