Kantar in its latest report 100 Top BrandZ stresses that Amazon The value of the brand increased 52% last year to $ 315 billion (€ 278.7 billion).
Amazon left the third to the first, ahead Googlefalling from the first position to the third, but Apple second place.
Kantar explains that Amazon came first thanks to significant acquisition transactions, first-class customer service and a revolutionary business model.
In the top ten of this race, American companies are again dominating their position in the fourth position MicrosoftFifth Visa it's six Facebook.
Meanwhile, for the first time in China's Internet marketing company Alibaba ahead of China's Internet giant Tencentand become the most valuable Chinese brand.