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Marriott lends premium housing … Challenge & # 39; for Airbnb –

Entry 2019.04.30 11:26

Global hotel chain Marriott & # 39; (Marriott)It has challenged Airbnb, a hosting company that has become a unicorn company. It is to jump into the business of brokerage and loan of luxury homes of unusual design.

According to the Financial Times (FT), the Wall Street Journal (CNN) and CNN, Marriott will host Homes & Villas by Marriott International in 100 locations in the US, Europe and Latin America starting next month. & # 39; Start the service. You can book more than 2000 of the world's best homes on the Marriott website.

Marriott International announced its winnings on February 28, 2019. The image is in front of the Marriott hotel in the town of Permana. / News Yonhap

Stephanie Linerts, Marriott's public relations director, said, "As consumer demand for travel evolves, we reflect on our commitment to innovation."

CNN said: "With a focus on high-end real estate, Marriott's new service is geared to the" Airbnb plus "service." Airbnb Plus is a collection of accommodations geared towards quality accommodation, including eco-friendly lifestyle and minimalism.

Marriott announced this service a few weeks after Airbnb took over the hospitality business. Airbnbie acquired the hotel reservation app (app) "Hotel Tonight" to expand its business and entered the Asian market by buying a stake in the Oyo hotel of the Indian hotel franchise for about $ 200 million. Airbnb co-founder Brian Cesky said of the expansion of Marriott's business, "They (Marriott) are welcome in our universe."

It is known that other hotel chains are also considering the possibility of introducing hosting sharing services. "Hilton hotels and Hyatt hotels are also trying to introduce rents to similar homes at Marriott," the WSJ said.

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