Google's "STADIA" Game Streaming Service Revolutionizes Japan's CNET Industry



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We have been enjoying video games at the game center for years. So I sat in front of a dedicated video game console connected to the TV in the living room and played games. Some enthusiastic players have created their own expensive PCs to get the best experience.

Google wants to make a big difference in the gaming world.

The company announced "STADIA" on March 19. It is a service that allows you to play games on a wide variety of devices and Internet connections. It is very similar to watching programs and movies on Netflix.

Sundar Pichai, Google CEO to announce STADIA

Sundar Pichai, Google CEO to announce STADIA
Courtesy of James Martin / CNET

STADIA's selling point is convenience. That means you do not need a large gaming console or an expensive PC. All you need is a low-cost TV or browser, smartphone or PC that can surf the Web using Google's "Google Chrome" browser and a dedicated Google controller that connects to STADIA via Wi-Fi.

"Our ambitions are spectacular beyond just one game." Phil Harrison, head of Google's STADIA business, says: The company has found opportunities not in the form of a single game, but in providing players with "instant access" to enjoy the game by simply clicking on a link. "The power of immediate access is magical and has already transformed the music and film industries," Harrison said.

STADIA will be available in the United States and Canada, the UK and Europe in 2019. Google has not released the charge of playing the game, but plans to announce details this summer.

Google sees the game as a new way to get into the user's life with promises of great convenience, just because email, search, YouTube, "Android" software is not enough. Who will pay tens of thousands of dollars for Microsoft's Xbox One, Sony's PlayStation 4 and Switch and Nintendo's PCs when it's possible to play games over the Internet using low-specification laptops.

"Playing on a device you already have" is the promise of Google
Courtesy of James Martin / CNET

Google is not the first company to offer streaming games, but its entry into this area can create a storm in the video game industry. Google has a lot of money and is reputed to provide reliable services like "Gmail", "Google Maps" and "Google Photos" for free or at low prices.

With Google's streaming service, you do not need to get the latest titles from retailers like Amazon, Best Buy and GameStop. You will not have to wait hours to download the latest titles from online stores like "Steam" from Valve. Instead, according to Google, with a fast Internet connection and controller, you can play the game immediately.

"Google is in a good position in many ways," said Piers Harding-Rolls, an analyst at IHS Markit. According to Harding-Rolls, Google's wide range of services has strong connections with consumers, but the problem is whether it can be used in the gaming world.

"The cloud is the driving force behind a new gaming platform," he said. "Future competition will be the cloud." Google will succeed if it can provide the right game.

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