Israeli media application builds with US $ 20 million



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Israeli startup Applicaster today announced a round of $ 20 million in growth funding led by Viola Growth, the Viola Group's growth fund, which includes 83North Venture Capital and existing investors including Pitango Venture Capital, Saban Ventures and Planven Investments. The current round brings the value collected by the company to $ 60 million. Applicaster has developed a platform for media companies to create applications for content distribution.

Applicaster, founded in 2011 by CEO Jonathan Laor and CTO Neer Friedman, works with broadcasters and television networks to develop and produce applications designed to connect viewers to television programs and engage them more with content.

The company runs a software-as-a-service (SaaS) platform to manage applications for media companies, including tools for building and maintaining applications that enable them to stream content directly to consumers on smart phones, tablets and TVs. for the various interfaces. The platform allows you to build and change applications with one click, providing flexibility and speed to Applicaster's customers.

Applicaster does not advertise its revenue, but Laor says the company has 100 clients, including Fox, DirecTV and Viacom. Applicaster has also developed an application for the 2018 Winter Olympics in cooperation with the Olympic Channel, the official channel of the Olympic Games. Applicaster currently has 100 employees: 40 in Israel and the remainder in New York, London, Miami and San Jose. After the round of financing, the company plans to increase its staff in Israel by 20 employees, mainly in sales, products and development.

"The media market today has giant players like Netflix and companies like it with large development centers. Other companies are not essentially technology companies," says Eran Westman, a partner at Viola Growth, who joined Applicaster's board after the round of financing. "These companies are constantly competing for users, and I believe that this trend will intensify because everyone wants to offer better service and more interesting applications that will bring them more money." What Applicaster does is offer these companies technology capabilities – a platform that will greatly facilitate the creation and maintenance of an application, including analysis, software updates, and so on. "

Founded: 2011

Founders: CEO Jonathan Laor and CTO Neer Friedman

Staff: 100: 40 in Israel and the rest in New York, London, Miami and San Jose

Capital raised: US $ 60 million

Investors: 83 North Venture Capital, Viola Growth, Pitango Venture Capital, Saban Ventures and Planven Investments

Posted by Globes, Israel business news – en.globes.co.il – March 26, 2019

© Copyright of Globos Itonut (1983) Ltd. 2019

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