Hometalk, a New York-based startup that helps you make DIY in your dream home, raised $ 15 million to expand your online community, TechCrunch reports.
The Hometalk platform is basically a meeting of Pinterest and Houzz, with a bit of UpWork and a dash of online health forums where doctors answer questions.
Do it yourself … but with friends
Founded in 2011, "the world's largest DIY Home & Garden Knowledge Center" now offers 140,000 tutorials, 17 million members (which are not referred to as "manos", but def should be) and 2.5B vid views last year.
Hometalk's visually pleasing, community-oriented platform facilitates collaboration and resource sharing among do-it-yourself professionals and design professionals to help members accomplish all kinds of home and garden projects (Easter is coming, and everything goes. to happen).
The tutorials, guides and advice are contributed by regular users and experienced designers – who then get the promotional benefits of the inherent nature of social sharing of the site.
At this age, personalization is the name of the game
Which means that DIY has a growing place in the market (and in our closets).
The DIY trend is particularly popular thanks to unlimited access to new features and ease of community involvement (if you do not share photos then why?). As Hometalk says, "doing it alone does not mean doing it alone."
According TechCrunchHometalk's $ 15 million increase will allow the company, which relies primarily on program ads, to build new revenue streams, such as signatures and brand content.