An unlikely figure entered the race for conservative leadership on Monday – ITV host Lorraine Kelly.
A clip of her became viral after she appeared to despise Esther McVey.
Good Morning Britain hosts Piers Morgan and Susannah Reid were doing their usual delivery with Lorraine, where they ask what is happening at their own show later that morning.
But on Monday, Lorraine's insertion came immediately after an interview that GMB's pair of presenters had just done with McVey, who co-hosted the precursor to the GMTV series in the late 1990s.
"Do you remember Esther McVey from her days on GMTV?" Reid asked her.
Kelly replied dryly, "Yes, yes, yes, okay, arriving after eight-thirty …"
This left the networks shaking the social networks, with many realizing the fact that Kelly had hinted that she had nothing good to say about her memories of working with McVey.
McVey was asked about his relationship with Kelly later in the day. "We used to share a dressing room," she explained during a question and answer session at the launch of her campaign.
"And she used to be on the show later, and obviously she used to partner with Eamonn Holmes. And then I was promoted to partner with Eamonn Holmes.
"But she's great and it was a great show, and I can not believe it was 20 years ago, but it did not matter, it was really good back then, so much fun."
Speaking on Tuesday, Kelly downplayed rumors about the rivalry, telling Morgan and Reid, "There is no battle."
But she added that the memory of McVey was not entirely correct – because she and McVey worked on two different ITV morning programs, so one could not be promoted over the other.
"I'm puzzled because I've had my own show since 1992, and I really do not think it's joined until five years later," Kelly explained.
Kelly herself spent several mornings presenting ITV roles – including GMTV With Lorraine (a separate show that followed the main GMTV).
She also featured Top of the Morning, Quarter to Nine, Nine O & # 39; Clock Live and Lorraine Live, all essentially iterations of the same show.
In other words, in the last 25 years, Kelly has introduced his own program (which is now simply called Lorraine) immediately after ITV's main breakfast program.
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"And when it comes to sharing locker rooms, it was not really like that, it's not palatial like it is now … it was just a small room that everyone shared we prepared for," Kelly told Morgan and Reid
"I'm going to be genuinely honest, I do not remember her being … it was a long time ago. My show was totally separate from that show so there was no interaction to be honest."
So what was Kelly's apparent objection? Instead of a TV show rivalry, it seems to be more about politics.
McVey consistently voted against LGBT rights, such as gay marriage, which was legalized under David Cameron's coalition government in 2014.
"Yesterday, Piers, I'll be honest with you, I got sick with the teeth behind the whole toxic political atmosphere," Kelly said.
"I strongly disagree with her about LGBT rights, I just thought, I've had enough of that, we've had two and a half years of going around in circles and not separating Brexit, and now we have a state in Britain where people are in each other's throats and that has to stop. "
On Monday, BBC policy director Laura Kuenssberg wrote: "Lorraine Kelly, one of the queens of the morning TV couches, has possibly given the most brutal slap on all candidates."
Who knew that one of the funniest figures on the morning television could have so much influence on politics?