Jakarta, Selular.ID – A year ago, Sony estimated 10 million smartphone sales over 2018. A few months later, the company revised the number to 9 million and then to 7 million.
In January of this year, another review dropped to 6.5 million and was discovered to be the actual number of all smartphones sent by Sony over a period of 12 months.
That number is far from nearly 40 million smartphones sold by Sony in 2014, and that number looks even worse when divided by quarter.
Between March and June 2018, the company shipped 2 million units, which fell to just 1.6 million in the months prior to October.
The launch of the Xperia XZ3 and the Christmas season gave a slight boost to Sony's smartphone business during the last months of 2018, but the company still shipped only 1.8 million units.
And during the first three months of this year, with several new releases to improve its business, Sony sent a record low of 1.1 million units.
This bad result translates into a huge loss of 97 billion yen (equivalent to 12.3 trillion IDR) for the company's cellular division. However, through thousands of layoffs and other measures, Sony expects to reduce its operating costs by 50%.
Looking to the future, Sony estimates that smartphone sales to only 5 million units between now and March 2020.
Regarding profitability, Sony's mobile phone business may not be fully profitable until March 2021.