Jack Dorsey, CEO, Twitter
Image: Phillip Faraone / Getty Images
With social media platforms running the risk of becoming eco-cameras, especially in search-driven states, Twitter President Jack Dorsey said that while the company will do its utmost to contain the spread of fake news, it is a gigantic task.
India is heading for the central elections in 2019 and Twitter has emerged as an important tool for politicians over the years. Prime Minister Narendra Modi, for example, has 44.3 million followers.
"We agree that it is a very real problem. So we're focused on making sure we're doing our best to look at the network and understand the dynamics people are using to play the system to spread incorrect information, "said Dorsey. The economic times. "As you fix something, people will always find ways to walk around. The best we can do is be 10 steps ahead of everyone and we'll do our best to do that. "
Twitter claims that India is one of its fastest growing markets. According to Statista, Twitter had about 7.83 million active users in India in October, compared to 49.35 million in the US. But it is significantly smaller than Facebook and its WhatsApp subsidiary. In October, India was the largest Facebook market with 294 million active users, ahead of 204 million users in the US. WhatsApp had approximately 200 million active users in India by February.
With India also pushing global companies to store data locally, Dorsey's visit will give Twitter greater visibility among potential users as well as break the ice with the government, industry observers say. "Lately, there has been a lot of talk about data localization and American companies are worried about its implications. The timing of your visit is interesting because location conversations have gained momentum and then this is the race for the election season as well, "says Naman Pugalia, founder of FourthLion Technologies, a political campaign planner.
Experts, however, believe that Facebook and WhatsApp have greater influence on the masses compared to Twitter. "This is based on your user base. In addition, Twitter in India is an urban phenomenon, while Facebook and WhatsApp are more ubiquitous, "says a senior executive at a digital advertising company. "But Twitter has an impact on live updates and breaking news."
In order to ensure greater transparency, Twitter earlier this year, along with Facebook and Google, began to label political ads on the platform. In addition, in the US, he introduced election labels for political candidates that contain information about the position in which they are competing and much more. The labels appear on the candidate's profile page, as well as in their tweets and retweets. In addition, the Twitter Blueroom initiative, which acts as a platform connecting celebrities with fans, is likely to be used for political speeches.