Bollywood actor Ayushmann Khurrana entered Bollywood seven years ago – and that is the number of consecutive hits he has produced in the last two years with Bala, his new release, becoming the latest chapter in his success story.
With Bala, Ayushmann recorded his best career on the opening day of Rs.15.15 crore on Friday, eclipsing the 10th collection of Rs 10.05 crore from his latest release, Dream Girl. Incidentally, Bala is his 13th Bollywood movie since it started with Vicky Donor in 2012, and in the likely scenario that the movie will make a profit, Ayushmann will have an enviable track record of nine hits on 13 releases. For an actor who began to be identified as the master of unusual roles and a poster boy for unconventional films, Ayushmann emerged Bollywood's most unconventional hit machine.
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Ayushmann Khurrana, accompanied by director Amar Kaushik and producer Dinesh Vijan, speaks during the Bullet promotions.
When the actor appeared in Hindi films with Shoojit Sircar's Vicky Donor in 2012, he instantly won hearts with his charm and screen presence. The film, featuring a joyful view of the taboo associated with sperm donation and artificial insemination, was made with a budget of Rs 5 million. He went on to earn Rs 65 crore.
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Vicky Donor made Ayushmann a household name, the face-to-face multiplex hero. What followed, however, was something I was not prepared for. Movies such as Nautanki Saala!, Bewakoofiyaan, Hawaizaada and Meri Pyaari Bindu performed poorly, and the only positive point at this early stage was the unusual Dum Laga Ke Haisha.
Ayushmann, with his mix of good looks, abundant acting skills and singing talent, is not exactly the kind of actor you keep for a long time. The actor who began his journey on the small screen soon realized that with changing times and tastes, the winning trick was to be part of stories about flaws and imperfections and to rehearse men with problems to cope with.
He loves the thrill of taking risks with these roles, he says, and, if any, providing consecutive hits just adds to that thrill. "I'm not scared, but I think when you make consecutive blockbuster movies, the filmmakers feel confident that the movie will open better at the box office I work for. I think after being part of blockbuster movies , you become more fearless and more confident because you know your past choices have been proven. That makes you more risky, "Ayushmann said when interacting with the media recently.
Over the past two years, he has won gold with experimental subjects like Bareilly Ki Barfi (2017), Shubh Mangal Saavdhan (2017), AndhaDhun (2018), Badhaai Ho (2018), Article 15 (2019), Dream Girl (2019)) and now bullet. If he won hearts as innocent Chirag Dubey, offering flavors from the small Indian town of Bareilly Ki Barfi, Ayushmann opened a dialogue about erectile dysfunction with Shubh Mangal Saavdhan.
He continued his gold rush by rehearsing the blind hero in Sriram Raghavan's quirky thriller, AndhaDhun, and showing the plight of an older son frustrated by the pregnancy of his elderly mother in Badhaai Ho. He sought a police avatar to combat discrimination in article 15 and took on the image of a Dream Girl artist while highlighting the subject of loneliness. All of these stories were linked to Ayushmann's enduring charisma and effervescence.
Spoken numbers, Bareilly Ki Barfi, which was made with an approximate budget of Rs 20 million rupees, earned more than 18 million rupees in the first week of launch in August 2017, while Shubh Mangal Saavdhan, with little budget, made a Lifetime domestic business of Rs 41.9 crore at opening in September of the same year.
With AndhaDhun, Ayushmann went global as the film marveled not only at the domestic box office but also on the international market. The film, also featuring Tabu and Radhika Apte, was opened for praise in India last October and earned over $ 95.63. The film grossed more than 300 million rupees in China after its release in April this year. It is scheduled to be released in Japan later this month.
Badhaai Ho gave Ayushmann his first Rs 100 crore superhit in India, opening in October last year. Article 15, which opened on June 28 this year, recorded a lifetime domestic collection of Rs 63,05 crore. “I think I went a little further, choosing another script that dealt with a taboo topic that was not explored in detail. It gave people a lot of laughs, but I hope it also taught people more about love, unconditional love. The goal was to spark a thought, spark a conversation and I am delighted that Badhaai Ho did it all in a unique way, ”said Ayushmann of the film.
Ayushmann Khurrana offers prayers during Ganga Arti in Dashashwamedh Ghat in Varanasi.
Dream Girl, a September 2019 release, is her highest grossing movie from now on, having grossed over Rs 139 million. In Dream Girl, directed by Raaj Shaandilyaa, Ayushmann played the role of a man with the talent to impersonate a woman's voice.
Now he is winning the box office game once again with Bala, a movie about a young man struggling with premature baldness. According to business analysts, it's time for Shubh Mangal Saavdhan to Ayushmann. “He came up with a successful formula that addressed subjects that were taboo or brushed under the rug, and told those stories in an organized and clean manner, tied to humor. So families could watch their movies have fun even if the movies also conveyed a message, ”trade expert Girish Johar told IANS.
According to trade expert Rajesh Thadani, Ayushmann's "common man" appeal makes him a star. "People think he's the average man or more of a boy next door, and that worked for him," Thadani told IANS.
Consecutive successes come with some pitfalls. Will there be pressure to continue the gold rush, pick the right movie with a lingering question – to continue on the "eccentric" path or not? “His expectation is very high now. Everyone will have high expectations. He has to choose very carefully, ”said Thadani.
To that end, Johar added: "As a fan, I would like him to do something different, besides taboo topics, through which he can grow his fan base and stay strong at the box office."
Ayushmann's love for eccentric cinema will continue as he will be seen with megastar Amitabh Bachchan at Shoojit Sircar's Gulabo Sitabo and will address the issue of homosexuality in Shubh Mangal Zyada Saavdhan.
(Figures courtesy of koimoi.com)
(This story was published in a news agency feed without text modifications. Only the title has been changed.)
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