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Not in the package: Aldi surprises with a completely new product



Very soon new bags will arrive at the Aldi Sul and Norte branches. As trivial as it sounds, it's a very practical idea: these bags simply have longer straps so you can use them as handbags.

CHIP has already examined Aldi's backpacks at the TechFounders startup fair and talked to the backpack inventors. In January, Aldi called on startups to propose their ideas to Aldi's national affiliates. According to Aldi Press Office, more than 80 entries arrived, nine of them were invited to the field. The contract had three startups, including John John, who suggested these backpacks – but still on paper.

The problem with paper backpacks: they are hardly reusable after using the bags. Aldi wasn't sustainable enough, they wanted reusable backpacks. So backpacks are made of a fabric that resembles fabric, in fact it is not a recycled material but a raw material (100% polypropylene).


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