Coca-Cola attacks the makers of energy drinks Monster and Red Bull. As early as November 2018, the group announced their new drink. Now nothing gets in the way of early sales.
Under the simple name of Coca-Cola Energy in May 2019, the first cans will be on the supermarket shelf. Two varieties are planned: Coca-Cola Energy and Coca-Cola Energy Zero Sugar. Once with sugar and once without sugar.
As CHIP has learned from people inside, the delivery of gas stations, kiosks and vending machines begins in mid-April. In another step, supermarkets and discounters should be provided.
With a sweet taste, the new drink should stand out from the best dog, Red Bull. The Austrian energy company introduced Red Bull Cola in 2008. In the summer of 2018 the company made some refinements in revenue.
It is possible that this happened as part of the Coca-Cola attack. For years, the American company has been focusing on the high sales jumps of Red Bull, both brands are suffering a lot. The market leader is Red Bull, followed by Monster, Rockstar and Relentless. In 2017 alone, total sales of energy drinks in Germany amounted to 1.1 billion euros.
Coca-Cola is already in the energy market under the Monster brand. The company holds a fifth of the shares.