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valued groups and love



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Do you have a down payment for another Facebook user? The social network wants to help you mean your "smash"secret: this is one of the main news released Tuesday by the company, which wants to put the"groups"and the intimate at the center of its application, completely redesigned.

The famous social network launched Tuesday a new version of its application, which loses its famous blue color passing. She will put the "communities"and"groups"for"center"as well as the"friends"said CEO Mark Zuckerberg at his annual developer conference.


►►► Read also : In 50 years, Facebook will have more dead than living members


These changes echo the recent announcements from the creator of the social network, which promised in March a fundamental shift towards a more privacy-prone platform, supposedly to answer two questions: the growing interest of Internet users for more restricted interactions than the traditional . "news feed"but also the concerns related to the management of personal data".As the world (…) becomes more connected, we need to feel more intimacy than ever"he said.

"That's why I think the future is private.", he said, in the form of a new mantra for his group, so criticized for his loose and opaque management of personal data, he reiterated, however, that this change in strategy would take years to be fully realized. company.

Encourage meetings

The application has been revised to place groups in the center of "experience"Facebook and encourage people to meet in the flesh, through common interests or dating.

Side hearts, Facebook decided to geographically extend its function "Dating", now proposed in about twenty countries (but not in Europe or the United States), and to add the function"Secret Crush"(Secret Passion), which allows you to select"friends"that we would like to know better and let them know in a low voice …

Groups, of which there are "tens of millions"will be more easily visible thanks to a new presentation of the application, and your access will be encouraged through recommendations based on interests or"events".

While this may seem counterintuitive, Facebook believes that groups can help interact with people who do not have the same political ideas, while social network users tend to get stuck in what is called the "filter bubble"(literally, the"bubble filtering") because it only interacts with people or organizations with opinions close to theirs.

As their algorithms prioritize content according to the tastes of users, social networks are accused of maintaining and amplifying it "bubble"which can become a distorted ideological prism.

"Groups can build relationships despite divisions"said Fidgi Simo, head of the Facebook application.If you are a dog lover, you will find other dog lovers in spite of differences, politics or otherwise"he adds, adding that more than 400 million users belong to groups.

Facebook, still essential

Facebook claims 2.37 billion monthly users. The changes announced on Tuesday relate primarily to the mobile version and, within a few months, to the site version.

For more than two years, the group has been struggling with repeated controversies, ranging from manipulating the network for political purposes by countries outside the data management of its users, which form the basis of its business model.

Voters and regulators are dismissed from the group, which is the subject of lawsuits and investigations in several countries, including the United States.

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