AFP, published on Tuesday, June 11, 2019 at 00:12
The US News Media Alliance's professional association accuses Google of generating billions of dollars of income without paying anything, according to a study published on Monday, the methodology of which has been challenged by Google and several academics. .
The study, conducted by Keystone Strategy consultancy for the News Media Alliance, recalls in particular that "Google relies more and more on the news to increase consumer use of its products."
The California giant launched Google News in 2006 to introduce Internet users to the main information of the day, but also to "keep consumers in the Google ecosystem," the study said.
In 2015, Google implemented the Accelerated Mobile Pages (AMP) system, which allows news articles to appear much faster on a mobile phone.
Google's subsidiary, YouTube, in turn, has launched a new interface to show content related to the news in its search engine.
In total, the study estimates that Google generated revenue of $ 4.7 billion in 2018 through content published online by the media.
Google pays publishers a share of the advertising revenue it generates from searches on news sites, but the profession sees that sharing as very insufficient.
The House of Representatives' Legal Affairs Committee is on Tuesday to hear the issue of the relationship between the press and key Internet platforms, including Google.
A representative of the News Media Alliance should be heard on this occasion, the organization announced Monday.
"These desk calculations are inaccurate, as pointed out by several experts," a Google spokesman said Monday. "Most news-related searches do not produce advertising."
"Every month, Google News and Google Search (the primary search engine) generate ten billion clicks for news sites, which results in signups and ad revenue," she added.
"It's a sad goal against your side," tweeted Aron Pilhofer, a professor of journalism at Temple University. "There is probably room for serious discussion about the disparity between Google's revenue from publishers and revenue from Google publishers."
"But making figures for lobby purposes to promote the passage of a law undermines our credibility," he added.
At the end of March, a reform of copyright was approved by the European Parliament. In particular, it provides for the creation of a "neighboring copyright" for publishers and news agencies.
Aggregators or social networks must pay for these media groups in exchange for the reproduction of articles or photos on their platforms.