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Q4 2019: Apple is preparing a good Christmas

For Apple, the fourth fiscal quarter – covering July, August and September – is the gamble. Traditionally, it is at the end of this quarter that the manufacturer unloads most of its new products by the end of the year. The results released tonight by Apple give you a first idea of ​​the receipt.

Apple was busy this summer with the new iPhone 11, 11 Pro and Pro Max, the Apple Watch Series 5, the iPad 7, but also the MacBook Air and Pro which were updated early July. In terms of services, the Apple Card was launched in the United States in August and the Apple Arcade in late September.

In short, there is plenty to reap tens of billions of dollars, and you know what? It did not fail.

Results Way in Cupertino.

In short

Billions of dollars.

Volume of business6462.9+ 1.75%
iPad4,6563,983+ 16.90%
services12.51110,599+ 18.04%
Other products6,5204,223+ 54.39%

Turnover and activity

With revenues of $ 64 billion, Apple is at the top of the range expected in the previous quarter (between 61 and 64 billion). Revenues increased 1.75% from the same quarter of 2018. On the other hand, it is the grimace soup for profits: 13.6 billion "only", is a contraction of more than 3% from one year to the next. No one will cry over Apple's fate, of course.

Tim Cook is pleased with Apple's fourth largest quarter in terms of revenue driven by service growth, wearables (Apple Watch, AirPods) and the iPad. " With consumers and testers delighted with the new generation of iPhone and the launch of AirPods Pro active noise reduction today, the long-awaited arrival of the Apple TV + in two days and our best catalog products and services all the time, we're very optimistic for next quarter He says.

Luca Maestri, CFO with an inimitable Italian accent, says Apple generated $ 19.9 billion in cash flow this quarter. Shareholders benefited when the builder returned 21 billion, including 18 billion share repurchases and 3.5 billion paid in dividends. Apple sits in a $ 205.9 billion war chest, enough to buy a small country at will.

Take the 6.23% annual increase in the R&D budget from 5.36% a year earlier (however, we don't know if the very expensive Apple TV + programs are part of R&D).

For the full fiscal year, sales totaled $ 260.1 billion. A number below 2% over the previous year. The drop is even more visible in profits: 55.2 billion, or 7% drop.

IPhone sales

The fourth fiscal quarter is also the last of the 2018 iPhone crop. Under these conditions, exceptional performance is difficult to record, especially as the numerous rumors can lead many renewal candidates to wait for the return lecture before removing the blue card.

IPhone sales, which account for 52 percent of the Cupertino maker's total sales in California, are in the United States, totaled $ 33.3 billion. Lots of money, of course, but it's a significant 9.2 percent drop from last year. Let's hope the iPhone 11 and 11 Pro have done well and many are under the Christmas trees.

This is clearly the case: Tim Cook said sales of new smartphones started very, very well. The price factor, with a $ 699 iPhone 11, is for many. China is particularly receptive to new models. The iPhone 11 has risen to the top of the best selling iPhone.

Throughout the fiscal year, Apple posted sales of $ 142.4 billion on the iPhone. An impressive number when you think about it, but fell 13.6%.

Ipad sales

If the iPhone goes down, Apple can count on its valuable range of iPads that is better than holding the candle: this category has allowed the manufacturer to reap $ 4.6 billion, up 17%. And yet, the iPad Pro range starts dating a little.

The iPad is undoubtedly the good surprise of the year, with a total of $ 21.28 billion in revenue in the fiscal year. Tablet revenue growth is almost 15.8%.

Mac Sales

Slightly less good for Mac in Q4: Good computers saw sales of nearly $ 7 billion. In absolute terms, it is honorable, but it also fell 4.7% from the same quarter last year.

During that year, the Mac weighed $ 25.7 billion, which represents small growth, of course, but with an equal growth of 2.1 percent.


Services, services, services, Tim Cook has nothing else in your mouth, by the way, will it take you a little longer? The release of the Apple Card and Apple Arcade grossed $ 12.5 billion, up 18 percent from a year earlier.

For the fiscal year as a whole, the services category earned Apple a total of $ 46.3 billion, an increase of nearly 16.5 percent over the previous year. Revenue from this activity is likely to grow even more with Apple TV + from November 1st.

Other products

With services, the category Other products is one of the strongest of the quarter, recorded $ 6.52 billion this summer, a 54% growth over the same quarter last year (!). Remember that it covers popular products like Apple Watch, AirPods, Apple TV, Beats headphones and, um, HomePod.

Apple has not been selling sales for a long time, but Apple is likely to have sold more than 10 million pairs of AirPods this quarter. The other products raised a total of $ 24.48 billion during the fiscal year, a number that has increased by over 40%! This is the fastest growing product category in all Apple businesses.

For next quarter

The next quarter is the first tax for Apple and also the most important of the year, as it's holiday season. It's true that line up is jealous and the builder can sell the product and service you want, here it is. Apple expects revenues of between $ 85.5 billion and $ 89.5 billion. In the first fiscal quarter of 2019, Apple had raised $ 84.3 billion.

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