Producers from Drôme-Ardèche sell on Amazon online platform



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"This is a new page of our history!", rejoices Victor Mazoyer. The head of the Toutengros butcher shop in Montélimar in the Drôme is just beginning to sell at La Boutique des producteurs. Online sales giant Amazon now offers a subscription specifically dedicated to local producers who want to: 39 euros per month to offer their products for the price they determine. Amazon then recovers 15% of sales value. The principle seduced some producers of drômardécois.

France Bleu found three on the platform: one butcher and two safflower growers. The butcher is none other than Victor Mazoyer, a butcher at Montélimar. "We have just created a special name for online sales, so Toutengros at Amazon is called" La Maison Victor "and we sell meats, cold cuts or cheeses."

"Exporting our terroir from the Drôme region beyond our departments"

There are two solutions for producers. They can choose Amazon platforms (like Montélimar) to send their parcels, or take care of shipping them. This is the choice made by Victor Mazoyer. Your fresh produce is delivered within 24 hours in refrigerated transport.

"In a few years, buying meat on the Internet will be commonplace."

Victor Mazoyer acknowledges this, "buying meat on the internet may seem strange today". But the butcher is right. change practices. "Buying trends are changing."

Disappointment for some

If the Montilian butcher is convinced by the process, "The Store of Producers" of the Amazon does not satisfy everyone. Before the official launch this week, the online sales site offered producers a few months to be tested. Karine Maggiore did this. But the chief of the Saffron Romégier at Pont-de-Labeaume, Ardeche, is not conquered.

"I have been selling on Amazon for three months, but there are not many opportunities, says the producer. I sold the saffron bulbs, but much less the saffron. Only one bottle of syrup is gone. It should at least make the cost of the subscription profitable. " So Karine Maggiore is thinking about it. She does not know if she will continue to sell on Amazon.

"Amazon is a great showcase"

Other dealers in Drôme-Ardèche sell on the website for several years. This is the case of Nougat-Chabert and Guillot in Montélimar. Nougatier has been on Amazon for two years. "This is the essential site todayacknowledges Marie-Claude Stoffel, executive vice president. There is a lot of traffic so you have to be there to generate visibility into our brand. "

Sales at Amazon account for about 15% of online sales revenue Nougat-Chabert and Guillot. "So it's a complement, according to Marie-Claude Stoffel. And above all, it's a real spotlight. "

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