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A conference to mark World Press Freedom Day in 2019 kicked off here in Addis Ababa, UA Headquarters.

This year's World Press Freedom Day is marked "Media for Democracy: Journalism and Elections in Times of Disinformation".

The 26th World Press Freedom Day celebration will focus on the role of the media in elections and democracy.

National events will be organized around the world to complement the main celebration of World Press Freedom Day in Addis Ababa.

Every year, May 3 is a date when the world celebrates the fundamental principles of freedom of the press. The day was proclaimed by the UN General Assembly in 1993 and forced UNESCO to lead. This, in turn, was a response to an appeal by African journalists who in 1991 produced the historic Windhoek Declaration on Media Pluralism and Independence.

The conference, to be held until tomorrow, will focus on issues such as How the digital age is affecting electoral communications. The role of media in democracy: discrediting professional journalism and disrupting access to the Internet; and the potential of the media to contribute to a culture of sustainable peace and democracy.

The Global Conference is co-organized by the Commission of the African Union, the United Nations Educational, Scientific and Cultural Organization (UNESCO), the Government of the Federal Democratic Republic of Ethiopia with the support of the Economic Commission for Africa (ECA) and partnership with many other media stakeholders.

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