This is what we expect tonight



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Apple is due to present its own streaming video service and new subscription plans tonight. The change underscores the transformation of Apple's business. For years, the group has been earning money, especially with the sale of equipment, the most important is the phone. But smartphone sales have dropped recently and Apple is looking for more and more new revenue streams.

As one of them, the group did video streaming. About two years ago, Apple hired two top executives from Sony's television studios, under whose supervision hits like "Breaking Bad" were produced there. According to US media reports pumped the iPhone group so far about two billion dollars in own productions. The most compelling of the projects so far has been a series about a rivalry on morning television with Hollywood celebrities like Reese Witherspoon and Jennifer Aniston. Apple pays them, according to the Washington Post, $ 1.1 million per episode, an order of magnitude common to major TV shows. And Hollywood director M. Night Shyamalan ("The Sixth Sense", "Glass") made a thriller still completely secret.

"Apple's focus will be – at least for now – to help others sell their video streaming subscriptions and get a share of their revenue," wrote media reporter Peter Kafka on the Recode technology blog. Apple could in the future sell subscription packages – for example, the HBO, Showtime and Starz payment channel in the US – cheaper than the individual deals. The "Wall Street Journal," said Monday night, the sender's signature should be due $ 9.99.

Another ad on Monday may be a new subscription offer for news. According to media reports, Apple has at least the main address to get the "Wall Street Journal" on board. In contrast, the Washington Post and the New York Times did not want to go along. The Wall Street Journal had provided a few weeks before a report that Apple wanted to keep from publishers with half of the signature features, fierce criticism of the media group's iPhone group. It is also speculated about a subscription service that would grant access to several paid games.

Reference to potential conflicts of interest:

The Chairman of the Board of Directors and majority shareholder of Börsenmedien AG, Mr. Bernd Förtsch, has received direct and indirect positions on the following financial instruments or related derivatives mentioned in the publication, which benefit from the price development resulting from the publication: Apple.

The author directly holds the subsequent financial instruments mentioned in the publication or related derivatives, which profit from the price development resulting from the publication: Apple.

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