From the idea to the IPO



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Many Silicon Valley companies are entering an initial public offering.

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Having no experience as an entrepreneur, the success of Katrina Lake is inspiring. & nbsp; Lake is the founder and CEO of Stitch Fix, an online style service where customers receive a personalized carton based on their personal style. & nbsp; They are currently shipped in all 50 states. Since launching in 2011, Lake has unveiled the company. Entrepreneurship was not on their radar, but their journey was interesting. & Nbsp; & nbsp;

Lake was no fan of the glorious life of tech startup, in which entrepreneurs spent their days and nights coding in a basement. She worked for a venture capital firm and a group of retail consultants before going to Harvard Business School which she says was a necessary step. It was at school when she got the idea of ​​Stitch Fix. Lake was looking for the right company to join after graduation that was working on innovative ideas in the retail space. She realized she could create this, and she did. She sent her first Stitch Fix box while she was still at school.

She loves the fashion industry and how it affects her daily life. & nbsp; & nbsp; "It can affect every touch point of your day." Stitch Fix allows customers to create a personal profile with their fashion preferences. A stylist selects items for the customer. & nbsp; These selections are sent to your door for you to try at home for only $ 20 a month. Any items you do not want to buy, send them back for free. The ones you decide to keep, you have the option to buy.

The company made a profit just three years later. & nbsp; In 2017, Stitch Fix became public making Lake the youngest woman to become a public company. & nbsp; It is correct to say that she has learned a lot from an idea from her college days to a company of unicorns. "Surround yourself with intelligent people you will learn," she said. & nbsp; She made sure to surround herself with people who challenged her, including other successful women. "There's nothing worse than staying the same. When was the last time you really changed your mind about something important? "Lake asked. "I had a lot of exposure in my family to women who did incredible things," Lake said of being influenced. Another point she shared is that you really have to love the company you're building. & nbsp; The long hours, headaches, disappointments, hard times have to be worth it in the end. As for getting financing, your investor needs to believe you. "I do not think I had the typical traits of an entrepreneur," Lake confessed. It was not easy to raise money, but an investor knew she was the right person to lead the company. The initial offer was only $ 750k and after she left to raise more and everyone said no, her investor decided to invest anyway.

The company plans to expand beyond freight in the US and is happy to see the largest size, a needy market, grow within its brand.

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Many Silicon Valley companies are entering an initial public offering.

stock

Having no experience as an entrepreneur, the success of Katrina Lake is inspiring. Lake is the founder and CEO of Stitch Fix, an online style service where customers receive a curated box based on their personal style. They are currently shipped in all 50 states. Since launching in 2011, Lake has unveiled the company. Entrepreneurship was not on their radar, but their journey was interesting.

Lake was no fan of the glorious life of tech startup, in which entrepreneurs spent their days and nights coding in a basement. She has worked for a venture capital firm and a retail advisory group before going to Harvard Business School, which she says is a necessary step. It was at school when she got the idea of ​​Stitch Fix. Lake was looking for the right company to join after graduation that was working on innovative ideas in the retail space. She realized she could create this, and she did. She sent her first Stitch Fix box while she was still at school.

She loves the fashion industry and how it affects her daily life. "This can affect every touch point of your day." Stitch Fix allows customers to create a personal profile with their fashion preferences. A stylist selects items for the customer. These selections are sent to your door for you to try at home for only $ 20 a month. Any items you do not want to buy, send them back for free. The ones you decide to keep, you have the option to buy.

The company made a profit just three years later. In 2017, Stitch Fix became public making Lake the youngest woman to become a public company. It is correct to say that she has learned a great deal from taking an idea of ​​college days to a company of unicorns. "Surround yourself with intelligent people you will learn," she said. She made a point of surrounding herself with people who challenged her, including other successful women. "There's nothing worse than staying the same. When was the last time you really changed your mind about something important? "Lake asked. "I had a lot of exposure in my family to women who did incredible things," Lake said of being influenced. Another point she shared is that you really have to love the company you're building. The long hours, headaches, disappointments, hard times have to be worth it in the end. As for getting financing, your investor needs to believe you. "I do not think I had the typical traits of an entrepreneur," Lake confessed. It was not easy to raise money, but an investor knew she was the right person to lead the company. The initial offer was only $ 750k and after she left to raise more and everyone said no, her investor decided to invest anyway.

The company plans to expand beyond freight in the US and is happy to see the largest size, a needy market, grow within its brand.

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