The Black Friday discount is just a bit depressing, warns the Heureka server


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This is the statistic of the Shoptet, which is being watched by Black Friday currently in e-shops is not a day like in the past, but the stock discounts are virtually MSC.

During this time, we can see that individual supplier prices can fluctuate from the market average to 50%. This means that fantastic discounts have nothing to do with suitable offers, but only to return to the market price. So it is good to check the prices even after discounts with other sellers, said the director of marketing Michal Vodk.

The lowest discounts are between 30 and 40%, with an average of 34%. However, rebates are often on the sale of TV models, electronics, mobile phones. That means it's a natural discount. So before Christmas, the star gets better and the virtual stores can get rid of it, so I go in short term and after a new year, the sale is new, said Miroslav Uan of Shoptet.

In the home environment, the Black Friday phenomenon, such as discount or limited sweat, is a part of it. One can not expect the situation in the next few years to change, said Adam Pcha of Dobrovsk Bookshop. Year after year, it is appreciated that most shopkeepers in the Czech Republic are using this mall to try to put them in an unattractive way out of the warehouse. Stay tuned to learn how to buy and how much volume you have in R in action, said Tom Pouch, director of the Marketing Institute.

Are retailers only cashing in?

According to Jaroslav Borka, publisher of Janow Borka Gallery Vakovka Brno, R merchants could not work at a discount. Black Friday shopping is overseas for many years. In the Czech Republic, this fever has been a phenomenon in the last two and a half years. This is what Borz said, because it is the best way to this event.

In R, Black Friday was the dominant e-shop, but it happened. At Christmas, we should estimate that they will spend 44 billion crowns on the internet. The peak can be expected on Monday, December 10, and on the following days, where sales can exceed billing and a billion per day, said Jan Vetyka, executive director of the Electronic Commerce Association (APEK).

Last year, national e-commerce turnover in the last November of the week during the discount events on the so-called ptek the billion crowns, the association said. The average discount in e-shops was 17%, according to

Last year, on the eve of inspections by the Inspection Inspection, 92 inspections were carried out in 14% of them. It was not clear that prices do not match prices.

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