After several attempts at renewal, the messaging application failed to outperform the giant WhatsApp.
The messaging app said goodbye to the community with this image on Twitter.
BlackBerry Messenger (BBM)Indonesian brand Emtek's messaging platform has announced that it will close its service on May 31, culminating in more than 13 years of operation.
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As reported by the company in one of its blog entries, for three years they sought to revitalize BBM's consumer service. They tried to create a multiplatform service that focused on data security by talking, consuming content, and using payment services.
However, despite the improvements, the nearly 100 million users who in the past migrated to platforms such as iMessage and Whatsapp.
The latest, which was purchased by Facebook in 2014, is now the most popular instant messaging application on the planet, with about one billion active users per month. Every day more than 60 billion of messages in WhatsApp.
"The technology industry is very fluid and, despite our substantial efforts, users have moved to other platforms while new users have proven difficult to capture," the company said in a statement.
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Although the original BBM service was closed, the company ensured that BBM Enterprise, its version for companies, will remain valid.
"We are grateful for your support and we want to thank everyone, especially our users, partners and employees for being part of BBM's customer service journey. We hope you enjoy many memories of the service that helped set up messaging platforms so that they become what they are today", The company concluded.