In general terms, Argentines favor consultations related to the teeth, followed by the mouth in general and, interestingly, consultations on the language are also recorded.
Argentines consider health as the most important factor when thinking about personal care: 86% of the searches refer to it and the main concerns are centered on three common problems, including "toothache" and "sores" . Consultations are usually associated with understanding their causes and ways to cure them – even through home-made alternatives. This is reflected in queries such as "home remedies for toothache," "how to soothe toothache," "how to heal wounds," and "why wounds disappear," among others.
The third problem is "Cleaning" , which also occupies an important place in oral health for Argentines: within this category, 72% of the search interest corresponds to the general cleaning of the mouth and then the rinse with 17%. In this sense, the Argentines are focused on the search for products or brands of easy access and domestic solutions for a quick solution. For example: "hydrogen peroxide as a mouthwash" and "types of mouthwash". Oral hygiene is also associated with other everyday products, such as toothbrushes and toothpaste.
Although these three health-related topics were the ones that generated the highest search volume, the five terms that grew most in early 2018 – compared to the same period last year – were some of the more complex issues: sensitivity, angioma, bruxism, cancer and tartar.
In addition to the importance of oral health, aesthetics are part of Argentine concerns: it represents 12% of its interest and in large part – 94% – is focused on whitening. Driven by the desire to have a whiter smile, this aesthetic treatment has been growing since 2014 and had its highest peak of interest in 2017.
THE PERFECT LUCK
Among the Argentines the interest in products that can be used at home as "toothpastes" stands out; Many brands offer toothpastes that whiten the natural tone of teeth in an easy and practical way when sanitizing the mouth. These products took a big leap in 2017 and since then, their searches have increased exponentially. In turn, "Bleaching strips" have also become a trend since its launch in 2014: In general, this type of treatment only requires the placement of self-applied strips or bands for half an hour for approximately 20 days.
They account for over 20% of searches per product and currently maintain a steady volume of searches. They are then followed by other procedures, such as "laser whitening", which requires a responsible professional and another alternative of domestic use, such as "mouthwash".
On the other hand, the remaining 4% of oral hygiene surveys refer to general information, which includes 58% of applications and games related searches, mainly to create teeth cleaning habits among the youngest. While 27% of Argentines prioritize questions about the age of onset and loss of teeth, such as "at what age do the wisdom teeth come out," "at what age do the teeth fall," "until what age do the teeth come out?" " techniques for proper brushing ". In addition to looking for solutions in the search engine, 67% of Argentines say they also use YouTube to learn how to do something.
So much so that some videos with tips and recommendations for oral care reach thousands of views and subscribers: among them, videos such as whitening your teeth in two minutes and the channels "Health before everything" and "Genial" stand out. Whether for health or aesthetics, for Argentines, oral hygiene is something that generates great interest and, in general, look for quick and easy solutions to your concerns through easily accessible brands or homemade alternatives. In addition, while channeling most of their queries through the search engine, they also use other platforms, such as YouTube, to access tutorials and explanatory videos, among others.