Amazon launches the towel & # 39; in China in the face of the strength of Alibaba and other local online trading rivals


The US company Amazon announced on Thursday that its platform will no longer be available to third-party vendors in China as of July 18, meaning its defeat in the face of e-commerce giants like Alibaba and . The Verge.

However, the company founded by Jeff Bezos plans to allow Chinese customers to buy in international versions of its website, including the US, UK, Germany and Japan markets. In addition, Amazon says is reevaluating its strategy complacency in the Asian country to meet the needs of this nation.

"In recent years, we have evolved our online retail business in China to increasingly emphasize international sales," Amazon explained to The Verge, emphasizing that they got a great response from Chinese customers. "Their demand for authentic, high-quality products from around the world continues to grow rapidly, and given our global presence, Amazon is well positioned to serve them," added the company.

Possible merger with Kaola

On the other hand, Amazon emphasizes that it will maintain its sales services through the Amazon Web Services cloud, as well as Kindle and e-book content. In addition, it will remain accessible to outsourced suppliers in China who wish to provide buyers from around the world. Currently, Bezos intends to continue operating with a & # 39; Prime & # 39; more limited and economical, which excludes advantages when ordering videos.

Amazon, which has been operating in China since the beginning of the last decade, It represents 6% of the Chinese market in terms of e-commerce. However, after almost two decades of service, he sees that he can not compete with some of his local rivals, whose shipping costs are very low, sometimes even free. The US company does not charge shipping costs only when the order price ranges from $ 8.79 to $ 29.81, depending on whether the item is included in the "Prime" service.

According to The Wall Street Journal, Amazon can merge in China with NetEase's Kaola, an e-commerce platform that sells all kinds of products, from diapers to headphones. Although the merger is specified, the US company would have to operate on the Asian giant under the name of Kaola.

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