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Home / china / People's Network approves Baidu: search engines must put charity and service first – Baidu Baidu – cnBeta.Com

People's Network approves Baidu: search engines must put charity and service first – Baidu Baidu – cnBeta.Com



The search service makes the service a "private garden" that does not meet the needs of the public interest, nor does it meet the basic requirements of the "Network Security Law" and "Internet Information Service Management Regulations" .

Some experts point out that Baidu's problem, in fact, there are many large Internet platforms, to maintain their dominant position in the market, are "painting the ground for imprisonment", self-directed within the platform, selectively protecting competitors and rejecting searches of third parties. Free tracking of engine content. This kind of behavior is shaking the fundamental foundation of the Internet.

Baidu's research takes traffic to its own products, leading to all parties

"Baidu search engine is dead" wrote: Recently, more than half of Baidu search results on the front page will point to Baidu's own products, especially the self-media platform "Baijia No.". The content is comprehensive, but the quality is troubling. Baidu is no longer the gateway to the Chinese Internet and has been renamed as "Baijia Station Search".

"Baidu search engine is dead" image of the article. The photos of this article are the network microblogging map of all people

In the era of traffic, Baidu has the right to selectively provide users with search content to expand their traffic, according to Su Zerui, "I usually do not use Baidu, the search information is very confusing and inefficient. , but users will also measure whether to continue to use Baidu, and other research sectors will also seize the opportunity. "

Some media people have said that their articles have been submitted by others, and the search has only 100 content, and their sites can not take advantage of the content traffic bonus. There are also Baijiahao authors who feel that the review of the platform is more rigorous because traditional media and official institutions are parked, quality is relatively reliable, and the products are compared to WeChat and Taobao. "The opening of Baidu without entering is much superior to that of the pairs".

On the 23rd, Baidu replied that the Baijia number is an important measure to improve the ecological experience of Baidu APP content. Currently, Baidu's content in Baidu's search results is less than 10%. On the day of the ceremony 100th creator of content held by Baijia, Baidu vice president Shen Xiao said that "there is no awareness": "In PC era, Baidu can access the content of any site without obstacles in the default browser, but in the era of Mobile Internet A lot of content was blocked in the APP, making access more difficult, so I launched the smart applets Baijiahao and Baidu, hoping to reverse this situation. "Currently, Baidu APP has reached 160 million daily activities, and the daily average information flow is recommended. 15 billion, 100 content creators exceeded 1.9 million.

In fact, ordinary Internet users are looking for information, that is, they want to get the most accurate and authoritative information. The best thing he wants to find is the headline of the search results. Therefore, Baidu is arguing that the search results are "100% of the homepage", and that "the total station is less than 10%" is lacking in persuasion.

"News" changed to "information", the transformation "enclosure" Baidu

On day 25, it was reported that Baidu set the search engine and directly placed the URL on it. The search results of the information no longer contain the web address, but the name of the media is used in place. In other words, web surfers can not directly distinguish whether the search results are from one site or one hundred. As commented in the report cnBeta: "The result of the search of losing the web address will cause the user to open the link to see which site comes, which adds some inconvenience, as shown below. When searching for the keyword" Huawei ", it is completely unclear whether it is external website content or content stored in Baidu itself."

Although Baijiahao's search weight is improved because of "high-quality content rating," Baidu still can not completely control the platform as a platform. There are problems with plagiarism and even media errors.

For example, in 2018, the "acid-based physical blow" was revealed. When Baidu searched for "physical-acid" keywords, the first five pages of the "classified by focus" information column had 100 contents and the first It was January. Article 16 "physical acid is the source of all diseases" The most profanity health rumor in 2018, transferred to the elderly at home "is a hundred self-media number called" Focus on Meteorological Information Tracking ", and there is no According to the reporter's research, this article is actually the manuscript of the Public Health WeChat number on January 15. In other words, the first place in the Baidu information is a media manuscript copying the Health Times. At the same time, the research ranked fifth, "the acid body does not want to have a child, the pregnant women say goodbye to these bad habits!" You are still using this paradox to create confusion.

Looking at the incident as a whole, this must be inseparable from the transformation of Baidu's content platform. In 2016, Baidu released the Baijia number. In August 2018, the "Baidu News" column in Baidu's survey was quietly changed to "Baidu News", and the search results also changed significantly. The original results of the portal and traditional media have become number one. Main result At that time, there was a media assessment saying that "Baidu will increase Baijiahao's weight to the same status as traditional media. Baijiahao will grow rapidly and will probably become the first media platform."

In July 2017, Baidu launched a new "simple search" search application, Li Yanhong once said: "Simple search will never announce in search results." However, this update search engine is only available in the mobile version. That is, in Baidu's logic, users on the PC side can only support advertising, a lot of self-media information and the consequences – you think you are connected to the Internet, but it is only the desktop client of Baidu.

In 2018, Baidu's revenue exceeded 100 billion, Li Yanhong announced Baidu's 24-word vision: to become the world's largest high-tech company, which understands users and helps people grow. In his open internal letter, he said: "When Baidu started in Zhongguancun 19 years ago, our goal was very clear, that is, to make a search engine that users really feel good …"

After 19 years, Baidu, who hopes to "better understand users," clearly deviated from the initial heart.

The public know that WeChat can only search for public items, Taobao can only search for Taobao goods, but the public do not know, Baidu is also just Baidu.

Research mechanisms should put public welfare and service first

In the related survey released by Sina Technology, starting at 3:00 p.m. on January 30, there were 14,917 people involved in the question "How do you think Baidu research is used?", A total of 38.63% of people chose positive evaluation " very easy to use ". "Easy to use": 38.99% of people chose "hard to use" and "very difficult to use". 49.61% said they "will continue to use Baidu's research". According to the survey, Baidu ranked first on the issue of "that search engines are used normally," accounting for 46.81%. The ranking followed by Google (19.13%), Sogou (10.14% ), 360 (10.09%), Bing Bing (10.15%), others (3.68%).

Users search for keywords through Baidu, not only want to see Baidu's own products, but want to use Baidu to search for that port to enter the vast space of the Chinese Internet. A product is no different, not as good as a thousand, which is also the meaning of the existence of search engines. As users have these expectations, Baidu's "closed" setting will lead to the "public attributes" controversy.

So the public is putting very high expectations on the search engine itself? Under the same keywords, the reporter consulted the "site" "information" of the Baidu search computer and Baidu's top ten customers, most of which are Baidu's own products. In the first ten Bing Bing results, the presentation of each site is relatively balanced. About a third of the Sogou search results are its own content, such as "Sogou Encyclopedia", "Sohu", "Sogou Ming", "Sogou Ask" and so on. In 360 search results, the recommendation for "360 Encyclopedia", "Fast Information" and secondary search "picture", "video" and "good medicine" is higher.

The results show that in addition to Baidu, other search engines also tend to recommend their own content products. This inevitably leads to people accessing the information through these search engines, the priority is to see the products of the search engine itself rather than based on the just recommendation "Web PR value" or "validity." Since such information is of poor quality or even other problems, the public can not avoid them.

Use multiple search engines to search for "Yang Liwei" keywords to present results

Use multiple search engines to search for the "red" keywords to display the results

Use multiple search engines to search for "early pregnancy" keywords to present results

On January 2, the National Internet Information Office directed the Beijing Internet Information Office to disseminate vulgar and vulgar information about some of Baidu's products and channels, seriously disrupting the ecology of public opinion online and interviewing a relevant person responsible by Baidu, ordering immediate and comprehensive rectification. During the rectification period, Baidu mobile web version, news client Baidu "recommended channel", Baidu APP "woman channel", "funny channel" and "channel of emotion" have been suspended for a week from 15:00 on January 3 . At that time, the relevant person in charge of Baidu said it would strictly implement the requirements of the network department interviews, set up the network according to law, earnestly fulfill the primary responsibility and strengthen the ecological governance of the network.

In response to the incident "Baidu", the reporter interviewed experts in the industry.

For example, in the PC era, Internet information browsing, now in the era of the mobile application, search can not be found, and there is a deeper reason? the main platforms through "No", content was introduced into their respective ecosystems.In fact, Baidu has his helplessness, and this helplessness began with his Baijia and Xiongzhang.

Are there information barriers for each platform? Reporters searched for some of the original self-media content found in the headline number, WeChat public number, penguin number, large UC fish number, NetEase number, Sohu number, Baidu search etc. It is really difficult to easily find the source link .

And with similar views, there is also the blog network founder, Fang Xingdong, president of the Internet Lab. He expressed his views on the Global Times: In recent years, with WeChat, Weibo, Taobao, today's headlines and vibrato, A competition between the user community and the content production platform is becoming increasingly fierce, and we see a trend –in

To maintain its dominant market position, each platform is "paving the way for imprisonment," self-directed within the platform, selectively securing competitors, and freely tracing the content of third-party search engines. This kind of behavior is shaking the fundamental foundation of the Internet.

Use Baidu to search for results from some media content

Research Associate, Institute of Journalism and Communication, Chinese Academy of Social Sciencesin

Lei Xiain

It is said that in the age of new media, one of the most important ways for people to get information is through web search, which is a highly dependent search engine. Therefore, the sense of social responsibility is an obligation and the first priority is to provide accurate and dignified information. But what kind of information is accurate and worth pushing?

First, the information itself has strong certainty and avoids false information;

The second is that, regardless of whether the import is a hundred, it should be based on the algorithm base and user requirements, rather than import based on profit-based advertising;

The third is convenient and straightforward, rather than the user performing a large number of views on many relevant information;

Fourth, in a sense, the search engine is equivalent to the Internet entry, can not just push the hundred numbers and cause traffic interception to other sites.in

When a company is in the industry, it must have greater social responsibility and responsibility.

Doctor of Communication, Communication University of Chinain

Cao Peixinin

The teacher believes that this incident shows that Baidu, as an important influencer, overemphasizes economic attributes, ignoring public attributes (such as real, objective, service, etc.) and political attributes (promoting honesty and reliability, etc.). Therefore, we must reflect on how to continuously improve the management system and regulations of new media organizations such as Baidu in order to encourage them to better balance the relationship between the three attributes.

Director and Researcher, Office of Research in Journalism, Institute of Journalism and Communication, Chinese Academy of Social Sciencesin

Huang Chuxinin

It is said that based on the relationship between users and providers of search engine services, such as Baidu uses search engines to increase page traffic and get high advertising costs, is bound to provide users with more search services safe and efficient; The contents of Baijia No. do not have the supervision of customs, and a lot of false and harmful information is flooding it, which damages the interests of consumers. This will have two consequences. One is that Baijiahao's false and harmful information will damage the social order and prevent the construction of the "Tianlang Qingqing" cyberspace, the other side is also a kind of damage to Baidu's image.

In the online world, search engines are an important basic project for cultural communication, so we must prioritize welfare and the public service. Specifically, there should be no "bias" in the user-use process, and factors that involve your own business interests can not be called into the process. Relevant departments should standardize and coordinate information collection, software development, and search engine configurations, as well as establish a standard, reasonable and reasonable network information resource search system as quickly as possible. It is understood that as early as 2002, the United States and the European Union promoted the impartiality and objectivity of search engines in the form of industry standards and regulations, and formed a complete industry standard.

From a social management point of view, if the public is only recommended to the public, media content will affect the voice of the mainstream media.

Some self-media represented by the No. Baijia, because the subjects involved in the expression of public opinion do not have good media literacy, and lack of supervision, can not properly trace the authenticity of a news event, the damage is obvious. In the long run, it will inevitably lead to inefficiency and even inefficiency of public opinion work, reduce government credibility, and weaken media orientation to public opinion. Due to the lack of long-term supervision of government and business, the number of Baijia is full of chaos, such as plagiarism among the media. On the one hand, this situation harms the economic interests of the original author, on the other hand, promotes the plagiarism of article plagiarism, washing the manuscript and mitigating the creative enthusiasm of many original content producers.

Associate Dean and Professor of the School of Politics and Law of the Communication University of Chinain

Wang Sixinin

This means that for those who use it, the search engine takes you to the information window of knowledge, to the unknown and external world, and is an information and value-adding platform. As China's largest provider of research services, it is the legal obligation of service providers to obtain accurate, objective, comprehensive and reliable information services through search services, as well as being the basic requirement of the State, society and of users. Order

Search engines should pay more attention to the public service functions they perform. If, for the sake of his personal interests, the "fat water" of the search service is introduced into his own "three-point land" through various means, which has seriously deviated from the "avenue" .

Secondly, the search service captures, aggregates, classifies, and so on, information from cyberspace through its own technology, and then distributes it according to the needs of the user. This is intended for the search service provider to treat information products and the content of information provided by third parties in the cyber space fairly and fairly, with an objective attitude. If the search service leverages its own technology and platform, leveraging people's accumulated confidence in the "search for fair" search services, using their dominant market position, selling their content directly or in disguise is equivalent to The athlete too is an arbitrator, as opposed to basic procedural justice.

Third, although the search service does not directly provide information services, it has a first and implicit decision-making function about the type of information a user can access and is a guide and basis for users to seek, receive, and disseminate various types of information. In this case, the search service must conform to the basic requirements of the content of legal and ethical information, political guidance and socialist core values. The search service makes the service a "private garden", which is inconsistent with the basic requirements of the "Network Security Law" and "Internet Information Service Management Regulations".

The "Internet Research Services Management Regulation" issued by the National Internet Information Office clearly requires: "Internet service providers should provide objective, fair and trustworthy research results, without prejudice to national interests , public, citizens, legal persons, etc. The legitimate rights and interests of the organization ".

Secretary-General Xi Jinping said interconnection is the essence of the Internet Cyberspace is the spiritual home of hundreds of millions of people Each participant has an obligation to improve this spiritual home. Searching for the "Kase" practice list impairs the use of the Internet's sense of well-being, gets a sense of cyberspace, and does not comply with the relevant provisions of national laws. Regulators, service providers and users should work together to change this. .


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