The original title, the shared bike "flagman" has been closed, the second half will be revealed
Author Lv Qian
The two leading companies in the industry, Moby and Ofo, ended the climax of the shared bike race in different ways: as latecomer, Harvey was the wrapper, considered the most innovative. The development of the sex industry adds new variables.
On December 23, Moby bike founder Hu Wei issued an internal letter and announced his resignation as Mobai's CEO, whose successor was Mobie's CEO Liu Wei. Almost nine months ago, at Mobai's shareholders meeting, the fact that Moby was acquired by the North American group was finalized.
On December 4, theo operating entity, Dongxia Datong (Beijing) Management Consulting Co., Ltd. and the company controller, Dai Wei, had been executed by the Haidian Court to "restrict consumer orders."
The founding team withdrew gradually, and there was still real pressure on Moby.
Due to good control of the founding team in terms of operating rhythm, income and expense, Mobai did not appear to be ashamed when he was in the money-burning competition with ofo, or was finally confirmed to be acquired, or when the founding team entered and left . Situation
Mobye CEO Wang Xiaofeng gave a speech at the shareholders' meeting confirmed by the North American group in March: "I am a bit pleased that the team and the company have not lost everyone's money and there is still a small amount . Income ".
On April 4, the CEO of the North American group Wang Xing issued an internal letter, officially announced the full acquisition of Mobai and said Mobai's management team will remain unchanged. Of the specific acquisition amount, 35% were transferred through the North American group and 65% were cash, of which US $ 320 million were used as a complement to future liquidity.
At the same time, Moby will continue to maintain independent brands and operate independently, Moby's management team will remain unchanged, Wang Xiaofeng will continue to act as CEO, Hu Wei will continue to serve as chairman, Xia Yiping will continue to act as CTO and Wang Xing will serve as president.
However, the developmental reality that ensued was that Mobai's founding staff gradually withdrew, and executives from the North American group took control.
On the afternoon of April 28, Mobye announced the structural adjustment by internal mail: founder Hu Wei acted as CEO of Mobai, and Liu Wei was president of Mobai, subordinate to the CEO; Wang Xiaofeng, former CEO of Mobye, resigned due to "personal reasons". By special adviser.
On November 27, 2018, Li Bin, a Mobike bicycle investor and supervisor of the board of directors, withdrew and Liu Wei took over as supervisor. At the same time, Hu Wei, Li Bin, Wang Xiaofeng and Xia Yi left the status of shareholder natural Mobai person by Wang Xing and Mu Rongzhen took over. Xia Yiping is the co-founder of Mobai and former CTO of Mobai.
At present, the Beijing Stock Moby Bicycle Technology Co., Ltd., the largest shareholder Wang Xing holds 95% of the shares, and Mu Rongzhen holds 5% of the shares.
On December 23, Hu Wei announced in his internal letter to the company that he resigned from the position of CEO of Mobai, and the successor was the president of Mobie, Liu Wei.
According to public information, before joining Moby, Liu Wei was an ex-AlibabaAfter the acquisition of Moby by the group, Liu Wei was appointed chairman of Mobai and also special adviser to Mobai.
While eliminating the difficulties of independent development, Moby's pressure on costs was also transferred directly to the North American group.
On November 22, the US Mission released the financial report for the third quarter of 2018. The financial report showed that total revenue for the quarter reached 19.1 billion yuan, up 97.2% year-on-year. Gross profit rose from 3.4 billion yuan in the same period last year to 4.6 billion yuan. .
At the same time, adjusted negative EBITDA (earnings before interest, taxes, depreciation and amortization) and adjusted net loss were 1.2 billion yuan and 2.5 billion yuan, respectively. The US group said that the large amount of new business investment this year will increase overall profitability. The decline, but adjusted EBITDA and net loss decreased quarter-on-quarter.
On December 18, industrial and commercial information showed that US Mission founder and CEO Wang Xing and US co-founder and senior vice-president Mu Rongzhen also funded Mobike Bicycle Operation Co., Ltd The total amount is promised.
Following the third quarter results report, the US group specifically pointed out that due to the improved operating efficiency of the Mobai business and the network-related car business during the pilot phase, the net loss of this part was reduced compared to the second quarter.
In this internal letter, Hu Wei also said that over the past eight months, Moby's large-scale cost reduction has greatly increased income and number of orders, but that is far from sufficient, and Mobai needs to conduct further cultivation of "basic skills". .
Upwardly, Hu Wei said that the future of shared bikes should not be as pessimistic as external evaluation, but it is only just beginning. She said that 20 years later, even if there is no driver or cell phone, the shared bike ride is still necessary, so everyone at Mobai should stay for at least three to five years. And better integrated into the US group.
Rewriting the bike pattern
The shared standard of bicycles, which was the most anticipated at the same time and more competitive, has now been completely rewritten.
In addition to Hu Wei's departure, the founder of ofo, Dai Wei, was listed as "Lai Lai". The Harbin bicycle, which did not attract artillery fires in first- and second-tier cities, was renamed Haji and, under the backing of Ali's resources and funds, gradually re-wrote the shared bicycle market.
Harbin Chief Executive Yang Lei said that since mid-December, Haro has exempted 161 million users from a 32 billion yuan deposit and an average daily order of more than 20 million.
Since 2017, the shared bicycle industry has experienced a mountain-sliding process similar to the roller coaster. The reasons behind this are deep and complex, involving capital investment, founding team management problems and the problem of gigantic interest disruption.
According to iiMediaResearch, 2017 is the fastest growing year for users in the shared bicycle industry in China, with a growth rate of 632.1%. The growth rate will subsequently decline to 14.6% and the number of shared bicycle users will reach 235 million by 2018. Analysts at Ai Media Consulting believe that the shared bicycle industry will enter a mature period in 2018, and the trend of growth will stabilize.