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What is LOL, the platform of memes and videos with which Facebook wants to recover the young audience



Internet memes are no longer an isolated trend to become true viral phenomena thanks to social networks.

These humorous phrases, images and videos that reflect everyday situations in a funny way are especially popular with young people who use platforms like WhatsApp, TikTok, Instagram, YouTube or Snapchat to share them.

And now Facebook wants to use them to capture the attention of young people, who are leaving the social network at a dramatic pace.

The idea is to respond again to Generation Z, which is the one that uses the most social networks after millenials.

generations

To that end, Facebook founder Mark Zuckerberg and his team are developing a new platform called Facebook LOL that basically consists of a source of animated memes, videos and animated GIFs, according to a report published on Friday in a site specializing in technology. TechCrunchand confirmed later by Facebook.

LOL is an acronym in English from "Laughing loudly"translated into Spanish as" dead to laugh. "And that's what it is: a fun platform for young people to laugh.

The idea is that they can be organized into different categories, such as "For you", "Animals", "Jokes" or "Falls", and also valued by users according to their level of fun.

It will allow Internet users to create their own memes or share those of others, and receive specific recommendations through an algorithm.

At the moment, this tool is not yet available, but Facebook is working on it and testing it with one hundred high school students in the United States. TechCrunch.

Facebook LOL

Memes will be sorted by categories.

At the moment, it is not known if he will launch this platform as a new function of the social network itself or as an external application.

"We are running a small-scale test, and the concept is still in its early stages," Facebook said in a statement.

In the screenshots provided by TechCrunch,You can see that the system would work with a carousel with different designs of memes and short videos.

guys using cellphone

The social network is struggling to speak the language of the young.

"A problem with teenagers"

Of course, although Facebook continues to grow, in recent years (at least since 2014, according to the company), more and more young people are migrating to alternative networks, which hinders the long-term path of social networking.

One of the most popular applications for users is Instagram. Although this social network belongs to Facebook, it is not interested in losing this audience.

"Facebook has a problem with teenagers," said Bill Fisher, an analyst at eMarketer, a US market research firm.

  • Is Facebook for Seniors? Why do young people prefer Instagram and Snapchat?

The reason may be the fact that other generations, such as their parents and grandparents, are also using the social network.

"Expelled by the presence of adults (parents, uncles, grandparents, teachers) and besieged by requests for transgenerational friendship, the youngest decided to do … what they have always done: turn their backs on the world of adults," he wrote. in communication and media, Gabriela Warkentin, in her column "Mother, jump my Facebook!" which he posted on his blog a few years ago.

With LOL, Facebook is trying to speak the language of young people and re-seduce them.

He is already trying to use typical Snapchat tools – and then Instagram – as animated stories (stories) or emojis.

He also tried (and failed) repeatedly with Snapchat clones such as Poke and Slingshot, applications like Lifestage and acquisitions like TBH. (To be honest), an anonymous messaging application for teens he bought in 2017 … and had to close nine weeks later because of his bad results.

  • 3 applications that Facebook had to close due to lack of users

Are they the most effective memes?


BBC World


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