O Swiss Replica Watches Hublot, property of LVMH, has presented a limited edition that can be purchased exclusively through bitcoins, 10 years after the creation of the digital currency.
The clock, part of the line Hublot Big Bang, costs about $ 25,000, said its CEO, Ricardo Guadalupe, during an event in Hong Kong. It is the first luxury brand in the world that offers a product that can only be acquired through virtual currency.
The Swiss watch industry is driving online sales and bringing its advertising to social networks to attract younger consumers. The Hublot measure is another example of LVMH They are looking to explore new ways to attract customers after TAG Heuer ventured into the high-tech world with its $ 500,000 smart watch.
"We can do something different," Guadalupe told Bloomberg News, adding that Hublot has been able to attract new customers this way. "We will offer the possibility of purchasing all our crypto-current watches in the future by the end of next year, after offering a second exclusive series."
Hublot will partner with Hong Kong's OSL digital asset brokerage, which will conduct background checks and money laundering and manage payment services. Orders have already outpaced the limited offer of 210 units, said OSL CEO Wayne Trench.
Customers whose registrations have been accepted will receive a purchase agreement on a predetermined exercise date from Bitcoin and deliveries will be made starting in January.