Monday , June 14 2021

The trick of Japanese billionaire Yusaku Maezama to create the most shared tweet in the history of Twitter



Yusaku MaezawaImage copyright
AFP

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Yusaku Maezawa has a fashion empire in Japan that makes millions of dollars.

The Japanese Yusaku Maezama likes challenges.

The most recent that has managed to win has to do with Twitter. And is that a tweet published on January 5 has become the most shared in the history of social networking.

Tweet was tweeted more than four million times.

This is a message in which he celebrates that his Zozotown site reached 10 billion yen ($ 92 million) in sales volume during the Christmas season.

But Maezawa offered some incentive for people to share their posts.

The Japanese tycoon promised to distribute 100 million yen (almostUS $ 1 million) among 100 random people who retweeted.

"To participate, all you have to do is follow me and RT (retweet) this tweet, "he said through the social network.

Thanks to this strategy, Maezawa Carter Wilkinson, a young American who broke that record in May 2017 thanks to a request to receive free chicken nuggets for a year from Wendy's, a fast food chain in the United States.

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Carter Wilkerson / Twitter

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Carter Wilkerson managed, at age 16, that his tweet was shared more than 3 million times.

The company said it would need 18 million re-use. Finally, it reached just over 3.5 million (and the nuggets for free, although it did not reach the figure).

Before Wilkinson, the American actress and presenter Ellen DeGeneres He held the record for three years thanks to a selfie – then a new concept – that was taken during the Oscar ceremony in 2014.

From Japan to the moon

Maezawa came to fame years ago in Japan as drummer of the punk band Switch Style, but made fortune in the world of fashion.

In recent years, this billionaire, owner of thevirtual clothing storeZozotown, has been on the Japanese news for having paid record prices for works of contemporary art. In May 1998, he founded Start Today as a catalog company of imported CDs and records.

And a few months ago he made headlines in the global press announcing that he would be the first tourist to travel to the Moon with the company SpaceX, the American Elon Musk.

Of course, Musk, another fervent social network user, also posted on Twitter, showing a photo with Maezama on the back.

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Elon Musk / Twitter

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Elon Musk shared this photo on Twitter with Maezama.

The Japanese have more challenges in mind. In a recent interview, he said that when he travels to the Moon in 2023, he would like to create a colony of artists in the celestial body.

The price that Maezawa paid to travel to space was not disclosed, Musk just said it was "a lot of money".

Maezawa's personal fortune is estimated at about $ 3 billion.

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