According to data from Adobe Digital Insights, today at 7:00 AM, Pacific time (15.00 GMT) had already collected $ 643 million in online sales, 27.8% more than last year, while calculations for this day are at 5.9 billion.
In the shopping capital of New York, the Macy's department store opened its doors yesterday during the Thanksgiving holiday, from mid-afternoon until late at night, providing the annual seal of people carrying bags or even carrying televisions in the street. at one in the morning.
Adobe, which analyzes the web data of 80 of the top 100 US retailers, today announced that online revenue on Thursday reached $ 3.7 billion, a record growth of 27.9 percent year-over-year.
Many analysts wonder if "Black Friday" is losing prominence despite attracting the largest number of buyers, 116 million of the 146 million expected for the five-day sales.
Within yesterday's sales, aiming to break a record, Adobe pointed to the relevancy of the mobile phone as a buying tool, since since its screen were spent 1,000 million on Thursday and some analysis organizations claim that it is imposing on the computer.
This Friday there was less affluence in the physical stores of the Big Apple compared to other years, partly because of the low temperatures, which yesterday marked the coldest Day of Action of the city from 1901 and, at -7Cº, threatened to suspend The traditional parade with giant balloons. Today temperatures are below freezing.
The popular Fifth Avenue looked no more crowded than on a normal day, but it was hard to move inside stores like Best Buy, the electronics queen, which opened at 7 am and usually offers no-deal deals. on the internet to attract customers.
David Park, a 29-year-old real estate agent, told EFE in front of baskets full of tablets, cell phones and other discounted accessories that he was looking for "anything", with no purpose, since he buys "as long as there is a good deal ". others were clearer.
Patricia and Jorge, two Argentines who took part in a New York dentistry congress to shop, said they were looking for "cell phones and iPads." "But Samsung is exactly the same as last week," lamented the buyer, who found books at good prices.
Electronic gadgets follow the popularity of clothing or toys for which many shoppers expect especially for Cyber Monday, but dealing with the first Christmas season without the well-known Toys & # 39; R & # 39; Us chain, which closed this year, other companies in the industry have capitalized on the opportunity.
Thus, the row around the legendary FAO Schwarz toy store, which opened its doors a week ago at the foot of the Rockefeller building, now encompasses half a block tomorrow, while Target or Walmart have strengthened their offer with more room for these products. the shops.
In toys, the e-commerce giant Amazon also triumphs, which it tries today with free shipping and proposes a great variety of products, from films to intelligent speakers.
As an anecdote, the Californian company on Thursday made a private black Friday of organic turkeys for Thanksgiving, taking advantage of the fact that it owns the Whole Foods supermarkets, to which it extends its discounts.
According to a Deloitte report, while most (81%) of shoppers go to stores or the screen on Black Friday, Cyber Monday is emerging as the day with the highest spending, averaging US $ 170 per person. Between Thanksgiving and Monday, it is estimated that the per capita cost is $ 420.
Meanwhile, the National Retailers' Federation (NRF), which on Tuesday will report on total "long weekend" sales, said in a statement "the growing purchasing power of Generation Z and millennials", young adults born between 1980 and the beginning of 2000.