The parliamentarian accuses the mass media company of "carrying out a persistent communication campaign" that seeks to "distort and misrepresent" a public health policy, such as the Labeling Act.
The senator Guido Girardi, chair of the Senate Health Committee and author of the Nutrition Labeling Act, attended this history until the Regional Secretariat of State for Metropolitan Health (Seremi), where, along with Hernán Calderón, president of the National Consumers and Users Corporation (Conadecus), filed a complaint against Carozzi "for attacking children's health".
The parliamentarian and the social leader accuse the company of "conduct a persistent communication campaign" which seeks to "distort and misrepresent" a public health policy such as the Labeling Act.
"Article 53 of the Sanitary Code is very clear and prohibits the development of any type of campaign, publicity or propaganda that questions and generates issues related to public policies related to prevention"explained Girardi.
"Clearly the law is being violated here and we want the authorities to give a clear signal that, however powerful or political they may be, they must comply with the law in force.", the legislator emphasized.
The parliamentarian explained that "Chile has one of the highest prevalences of childhood obesity and overweight, and also in adults, which causes pathologies that are our main causes of death, such as cancers, heart attacks, stroke and the complications of hypertension and diabetes."
"Prevention is the best strategy and the Chilean National Congress has approved, by a large majority, a public policy for that purpose and is considered an effective tool to prevent obesity." WHO-FAO experts have made a book with this initiative. to serve as a model for other countries in the world to follow "said the senator.
Girardi recalled that the initiative "It was prepared by the Academy of Sciences, the Chilean societies of Pediatrics and Nutrition and has extensive technical support."
Senator PPD noted that "most of the industry complied with the law, but others did not. We respect the right of opinion, but Carozzi went much further and developed concrete propaganda actions to misrepresent and deceive. In December 2016, they financed "faces" to say that the law was bad, confusing public opinion and children. The whole scientific world told them to stop lying. and they had to withdraw it. "
The legislator added that last June "Virtualized another campaign for social networks – which goes beyond the right to say – to say that the stamps do not work per 100 grams and should be in portions, which could be manipulated and thus avoid them."
"We do not think that an industry that is considered serious has published on Saturday, the 17th in La Tercera, that the evaluation of the law is negative and on Sunday its president (Gonzalo Bofill) says that it should be changed", the legislator pointed out.
"The next day, the Minister of Health (Emilio Santelices) made an assessment by Chilean universities, Diego Portales and North Carolina, that the consumption of soft drinks decreased by 25% and by 9% of cereals, and with a very high approval of citizenship in the recognition of stamps, " the parliamentarian said.
For the legislator "One thing is the right to opinion and the other is to develop a concerted campaign which, in reality, is a policy against the children of this country." It seems unacceptable that, instead of adapting to the law, like everyone else, try to make the law fit your interests. "
Girardi said that "It is not possible that by maximizing its profits, an industry will be available to try to block and question a state policy so that there are no seals and sell junk in apparently healthy packaging and make them misleading advertising."