Miyamoto highlighted the role of young developers in Nintendo's strategy


At the last Nintendo shareholder meeting, the senior manager and creator of Super Mario, Shigeru Miyamoto, explained the company's strategy to keep its tradition by incorporating new generations of developers into its work.

When asked about the Nintendo Switch sales forecast and its relationship to the company's software development process, Miyamoto said that the company is betting combine veteran teams with the newest ones, which brought a unique seal to the company.

"I continue to give young people more responsibilities and I we owe it to them that we have established a unique development framework for Nintendo, " Miyamoto pointed. "I want to continue facilitating their growth while we preserve the unique way in which Nintendo makes games ".

In the same question session, Miyamoto explained that the decision to incorporate young people into the work of the company not an attempt to connect with the younger audience, but responds to the idea of ​​offering a wide range of bets.

"The reason I am delegating responsibilities to the younger generation is not because I feel I can no longer be in touch with young audiences," said Miyamoto. "AND I do not think Nintendo's developers cling to their classics and can not create new things. They need not worry because we are able to respond to a wide variety of preferences in the world today. "

In that sense, the veteran developer wanted to explain his point with a sports reference.

"In baseball, if you want to do a home run, you need a strong blow to get the ball out of the stadium," he said. said Miyamoto. "In the same way, we take the creation of new and risky games without fear of failure, and since Nintendo has the strength to do so, we can try to make home runs instead of light punches. For me, this is the entertainment business. "

While the shareholders questioned the company's earnings estimates and the success of its latest shares during the meeting, Miyamoto said the current outlook for the sector is "Like a dream for us."

"The number of consumers with access to the games has been greatly expanded, and now they understand digital media better, so a good idea can create a big deal in the blink of an eye." said Miyamoto. "One of the things that makes Nintendo so attractive in this kind of scenario is that our characters are known for several generations, like Super Mario, who will turn 35 next year. "

"Super Mario Party sold more than expected through various demographic groups and I have noticed that Consumers always come back if we take advantage of these characters and create fun products. It is about giving value, which is the essence of our strategy with brands. It's not about sticking to the names of sagas, so be aware of our next titles. " he added.

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