The McDonald's fast food chain has launched a self-service model at Santiago airport. It is the starting point of a whole restructuring.
Each person is a world and also every order in McDonald's. It's not as easy as just ordering the combination with the Big Mac and that's it.
We are all unique, so each order is different: add May, remove the pickles, place the chips inside the sandwich.
However, sometimes it is difficult to make the box understand exactly what you want, and you may have difficulties. Or you postpone the queue trying to explain to the box that you are a vegetarian and you are there to accompany your friends and that you can get a loaf of bread with lettuce and May and nothing else.
Fortunately for everyone, the McDonald's of the future makes this mission much easier and faster.
Future Experience of McDonald's
The brand in Chile announced the implementation of an innovative new customer service platform called "Experience of the Future," a new concept in the fast food industry.
Thus, it continues its transformation and modernization plan initiated in 2017, which involved an investment of US $ 10 million in the last two years, which will be added to the US $ 12 million this year of 2019 to implement this novel system
The kick-off of the new experience of the future is implemented for the first time in Chile in the new restaurant that the company inaugurated at the Santiago International Airport and will soon be implemented in 10 of its more than 80 restaurants in the country.
In addition, McDonald's reported that it plans to generate 400 jobs by 2019 to give youngsters the opportunity to have a first-class work experience that allows them to develop in the workplace.
We did the test in the new place:
In particular, my McDonald's order is very rare (I do not want to share it so they do not judge me), so it was a pleasant experience that the auto-service machine interface considered every detail in my order.
I was able to order exactly what I wanted, no problem.
They gave me my pick-up number, and shortly afterwards he appeared on the store's screens so I could go and look for him, armed to perfection.
Carlos GonzálezCEO of McDonald's in Chile commented on the new system:
"We call this the" Future Experience, "which will mean a more modern way of interacting with customers and we are confident that its implementation will not only allow us to continue positioning Chile as a leader in the region."