Monday , April 19 2021

»McDonald's Expands in Tucumán with Digital Technology and AutoMac



This Thursday opens in the capital of Tucumán a new fast-food chain that will be the first to have AutoMac and an innovative digital system that will provide consumers with more comfort and flexibility.

McDonald's announced the opening of its fourth location in Tucumán, the first to have the AutoMac service of the province, allowing its customers the possibility of buying and withdrawing orders from the vehicle without having to enter the restaurant. He will also have the technology side by side, which allows the attention of two cars at the same time, a system that is only implemented in two locations throughout Argentina.

O new restaurant is located at Av. Belgrano 4658 of the capital of Tucumán, and will be the first in the city to incorporate the technological innovations already found in Buenos Aires, Cordoba, Rosario, Santiago del Estero and Mendoza. It has 4 kiosks of digital self-service requests with technology touch screen, which offer customers the ability to make their orders without intermediaries and customize how they like their favorite burgers, including options with the dish or with extra ingredients. In turn, the platform includes a new system for ordering much faster through an exclusive delivery area with menu, digital signage, tables with USB charging points, sockets and 10 tablets for a complete digital experience.

The opening is made under the investment plan of 2,000 million pesos by 2019 that the company announced at the beginning of 2018, which includes the expansion, modernization of the experience in the facilities, new openings and job creation. The new facilities have a floor area of ​​580 m2 on two floors with a capacity of 218 playland for the little ones.

With this inauguration, McDonald's has generated approximately 80 new job opportunities for young people from Tucumán who are entering the job market for the first time and they join the nearly 17,000 employees who work for the company. The brand therefore adds a total of 225 locations nationwide and has established itself as one of the top employers in Argentina, leader in generating the first job.

Near Arcos Dorados

Arcos Dorados is the largest McDonald's franchise in the world in terms of system-wide sales and number of locations. The company is the largest fast-service restaurant chain ("QSR") in Latin America and the Caribbean. It has the exclusive right to own, operate and grant McDonald's franchises in 20 countries and territories of Latin America and the Caribbean including Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao, Ecuador, French Guiana, Martinique. Mexico, Panama, Peru, Puerto Rico, Saint Croix, St. Thomas, Trinidad and Tobago, Uruguay and Venezuela. The company operates or franchises more than 2,100 McDonald's restaurants with more than 90,000 employees and is known as one of the best companies to work for in Latin America.


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