Is it worth giving an Apple Watch this holiday?


For many people, especially with some economic ability, an interesting gift could be Apple Watch, the Apple company watch, which is advertised on their website with young people who exercise, play a sport like basketball or in a typical yoga pose .

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A clock of apple costs in the United States – version 4 – about 400 dollars and of course the company is looking to expand the number of customers. In Apple Watch includes a new feature that detects falls and something more important, heart problems. With descriptions of the most marketable as "part guardian, party guru" and "designed to improve your health … and powerful to protect it," Apple shows its approach to preventive health, an issue that, of course, people seem to like it.

"The healthcare market is obviously important to Apple," said Andy Hargreaves, an Apple analyst at KeyBanc Capital Markets. Fall prevention and the electrocardiogram application seek to "sell more to people," and take health monitoring applications beyond "exercising" toward a wider audience.

This watch could then be a perfect gift for those of a certain agesaid Laura Martin, senior analyst at Needham. "People who wore wristwatches all their lives suddenly have a monitoring if they fall," says Martin, and then "Voila !, creates a new ramp for a new type of consumer throughout the Apple ecosystem ". .

The crash monitor app uses the clock sensors, which are enabled for people over 65 when they tell the device about their ages. These sensors measure the movements of the users and realize if suddenly who holds the watch becomes "unstable". If a drop is detected, the watch sends a notification to its owner. If the watch does not respond within the first minute to disable the signal, emergency services are alerted when the watch owner needs help. This minute may also be enough time to avoid a false alarm, for example, when the clock drops.

There are many healthcare bands on the market, but Apple relies on the "customer loyalty" factor, which is what makes people buy the entire ecosystem that Apple proposes, not just the watch. In many ways, it seems to be a market strategy, but deep down it could help people in old age.


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