Apple has profits from the iPhone, but it seems like every time it sells fewer units. Maybe that's why it's getting more expensive.
Looks like Apple You will have a very complicated 2019 to keep your business running with the iPhone. First, this scandal explodes the spy bug in FaceTime; and now shipment projections come out in the first period of the year. And they are terrible.
But for this first it is necessary to give a little context. Since last year Apple decided to exclude a given of its financial results reports. In relation to the quantity of units dispatched (shipments) iPhone to go on sale.
So now your most recent report, corresponding to the first quarter of 2019, It's all about money.
Where with the iPhone they had sales for $ 51,980. A value less than USD $ 61,100 for the same period of 2018.
Before knowing these results, Apple said that it expected income between $ 89 billion and $ 93 billion among all its lines of business.
But then he reduced his projections, citing the conditions of the Chinese market. And fewer users than expected have migrated to a newer iPhone model.
Millions of iPhones less
- 22 million units of iPhone XR.
- 14 million units of iPhone XS Max.
- 9 million units of iPhone XS.
With Strategy Analytics, the image is even worse. They estimate that Apple dispatched 65.9 million of units. a 15% off than last year.
There are many factors at stake that would bother Apple's sales. In the increasing price of terminals. To the satisfaction of its users.
Going because of the little interest in the brand in emerging markets and the strong competition from Huawei and other cheaper manufacturers.