HMD Global has sold 70 million Nokia phones


Great news for a legendary brand, all from the hand of a good company like HMD Global this is to demonstrate the knowledge to be profiled as the great responsible.

For those who do not know and / or remember, just over two years ago Nokia announced its return to the market in the hands of HMD Global. The latter decided to license the trademark and patents of the former. This, in addition to being formed by former executives of the well-known and well-known Finnish company of cellular telephony and telecommunications.

Also we can not ignore that at the end of August of the same year he arrived officially in Chile.

But, the central thing to say from now on is in a milestone and on the horizon that is glimpsed for these two companies working together.

70 million Nokia phones

In his little more than two years of experience, HMD Global was able to market 70 million Nokia phones. This covers both smartphones as resource phones (basic telephones).

Of this number, 56 million units correspond to sales made to men over 35, with prior knowledge of the company.

In addition, the organization admitted that its cheapest devices are the main source of income. On the other hand, their most important terminals did not perform as expected, although this did not detract from performance.

As reported, currently Nokia 6.1 is the smartphone best seller in terms of its "newest" repertoire of devicesSo to speak. They also highlight the great advertising campaign caused by Nokia 3.1 and Nokia 7 Plus.

A for medium-high range

Giving forecasts and commenting the horizon for the future, in HMD they emphasize that they want to strengthen the position of the Nokia brand in the segment of smartphones between 300 and 400 euros. Even, express the desire to approach a younger audience with multiple campaigns marketing.

Regardless of, they also emphasize that the goal for 2019 is to consolidate into what is called the high middle range (medium high) from the market. Faced with this, it is inevitable to think about it gadget Filtered as the Nokia 9 with 5 rear cameras. And even more if we take into account the purchase of the also mythical PureView.

Although the company is aware that so far it has not presented anything innovative or extremely important, the fact is that innovation is an essential term to be considered in 2019. This is how for the years 2020 and 2021 expects to show really attractive, striking and innovative flagship ships.

On the other hand, they also report that they will invest more resources in improving customer service and in the desire to build a better online community.

In addition, more accessories will be launched for their own phones in order to create a larger ecosystem.

For its future teams, the idea is to continue with the same strategy in the nomenclature when it comes to putting a name. That is, and by way of example, the successor to Nokia 6.1 will be Nokia 6.2, followed by Nokia 6.3, and so on.

But, one detail to not let slip is that the company stated this, at least for now, he has no intention of claiming any telephone retro as it did with the Nokia 3310. Well they do not plan to make a smartphone oriented world game in short time.

Sources: Phone Arena [1] – Phone Arena [2]


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