In February 2018, Google finally activated the Chrome ad blocker that the company had announced a year earlier. In 2017, the news made a lot of impact, because ad blockers were Mountain View's biggest enemy, considering we talked about the largest online advertising giant, position that occupies much comfort in front of Facebook, which is ranked second very far from others like Amazon or Microsoft.
When it came into practice, we realized, yes, that the blocker was very far from the rest we already knew and the kind that the media was against. Although Google has become a dangerous judge of online advertising, something that further strengthened its position, it is assumed that the blocker would only go against abusive advertising, on which there was consensus that it was seriously damaging the web moderera. There would be 12 types of automatically blocked adsand would send reports to administrators to make changes.
Now, after nearly a year working in Europe and North America, and after turning on by default in December on Chrome 71, Google announced that the ad blocker will be global from July 9. So Latin American users, for example, will eventually stop seeing annoying ads (although it is possible that they have already done so because the pages have been adapted to the necessary changes). The version that collects the change is expected to be Chrome 76 or Chrome 77.
Google and Coalition for better ads show results
According to Google, "the goal of the measure is not to filter ads, but to build a better site for users around the world." In that sense, they are proud to have inspired the owners of many websites to enhance the experience of the ads they have displayed, something they have done in Europe, Canada and the United States.
According to Google, only 1% of sites saw their filtered ads
According to the company, so far, Two-thirds of the publications that did not meet the Best Ad Defaults that the blocker defends now. In addition, among the millions of sites reviewed to date, less than 1% have undergone Google's and Coalition's filters for better ads. They do not clarify if it is because they have complied with good practice before the blocker comes into play, or if it is because the state of the web is not as negative as one might think.