With the increase in the consumption of mobile content and the visual rules transmitted by Facebook (vertical videos and subtitles) – inherited from the Vice or Playground -, among other digital platforms, the video formats have been evolving. Besides the important use of shots with drones, which would have served to some extent in those commissions that I made in my hands as a video reporter for this publisher in 2007. As the advancement of time and technology set certain guidelines for the best use of digital video outlets, the same has happened with the use of unmanned aerial vehicles, such as the drone. Its use is only being regulated after its proliferation.
In Europe, they have sold (in recent years) about one and a half million drones for civil use. And as the Spanish newspaper El Correo states, there are two main uses that are occurring in society. "On the one hand, there are those who use it recreationally, remotely (also called RPAS). On the other hand, professional use, ranging from making a video of weddings different from usual, the search for archaeological remains and even the realization of aerial photography to be able to draw maps, "says the website of the newspaper Bilbao.
In our country, there have been legislative initiatives that seek to regulate the use of drones, but have not been divulged in the same way as the dissemination of the use of these aircraft without pilots. Very different from what has been happening in the old continent, where in March of this year a plan was presented for the development of the civil sector of the drones in Spain and where the countries of the European Union try to establish a common standard. This plan also contemplates that, in addition to 2030, the RPAS can serve as aerial taxis or distribute packages at heights of less than 120 meters. Something for which companies like Amazon, UPS and Uber are already preparing.
* Uber Air is the airport taxi service for 2020 proposed by the well-known transport company.
The Spanish State Agency for Aviation Safety (AESA) in Spain states that the rules that must be taken into account when using a drone are: always keep in sight and do not exceed the height of 120 meters; flying during the day, in favorable climatic conditions and in suitable areas; be over 18 years of age or have adult supervision; not transmit images of people or private spaces without authorization, among others.
Although we do not have all the rules as in Spain, Peru is not foreign to the drones. This new visual technology has also been used in our country to reduce pollution as well as to prevent deforestation. Seven years ago, I had the opportunity to visit the Manu National Park. In the trip I did with my brother and a friend, in addition to marveling at the biodiversity we have in our country, we learned about the harsh reality of illegal mining. You could not access some areas of the park because they were surrounded by this illicit activity. Today, thanks to the support of drones flyovers, we have worked in the planting of forests in the places where there was mining.
There are different brands and types of drones for civilian use. Recently, one of the best, DJI, based in Shenzhen -cities considered as the "Silicon Valley of China", which has the Phantom and Mavic series; In the latter, he launched the DJI Mavic 2 Enterprise, a drone with search and rescue features that has been aimed at different companies and governments. There is another brand of drones, Lily, who entered the market with the revolutionary promise that her crews had the ability to fly independently and be able to follow their users. This would have been great for adventure sports lovers. Although there are web pages that describe that their first version was a fiasco, apparently the producers of Lily Camera do not give up and claim to have improved their drone in the last generation that went on sale.
There are many brands that are appearing in the market. But the important thing is the use you want to give or is giving to each of these unmanned aerial vehicles. Companies like Amazon plan to use this technology to carry their packages. There are brands that want to specialize in drones for the execution of works and others such as the DJI Mavic 2 Enterprise to monitor boundaries and even provide emergency services. But the biggest use, it seems, will always be entertainment. As visual support for a trip, musical show or visual support of a high-level sporting event.
What should be mapped is the misuse of this new technology that can lead to possible cases of theft, as we witnessed a few days ago in the different media that reported on a group of tourists who were surprised to see how a drone I stole a bicycle. Or the sad story behind the video that became viral in the nets of that bear cub trying to reach his mother in a steep area in the snow. The truth is that this family of bears was being bullied by a drone who wanted to capture them in pictures. And even the frantic reaction of a farmer who realized that he was being recorded by a drone without any consent on his part.
But we should not give more space to the negative side. A few days ago I received a surgical intervention. An acute appendicitis that gets me in bed after having an emergency operation to prevent the generation of peritonitis. From that day on, I only think of the thousands of patients who are operated on daily and who need an organ transplant. In many cases, you need to make a forced transfer that can be carried by a drone. Do not forget that flying on a standalone robot is approaching.
* Tests of aerial taxis of the Chinese company Ehang that thinks to fly more than 120 meters of height.
Sergio Sicheri is the head of the Audience Center of the El Comercio Group, is the general manager of Brand Wash & Solutions (consulting on brand image and digital solutions). He holds a Master's degree in Marketing Management and Business Management from the Spanish EOI and a post-graduate degree from UPC. He taught digital marketing courses at Universidad Mayor de Chile, Universidad Científica del Sur and ISIL.