Despite Bezos' personal drama, Amazon remains stable


First, it was an emotional tweet that he and his wife would divorce after 25 years of marriage. Then a tabloid revealed that he had an affair and published texts and pictures of him with his lover.

As if that were not enough distraction, now Jeff Bezos, the world's richest man and CEO of Amazon, accused the tabloid National Enquirer of trying to extort the newspaper by threatening to publish more intimate photos unless it suspended an investigation. about how the medium got them.

However, despite all the personal drama, analysts and experts do not predict that this will have a greater impact on Amazon, the company that Bezos directed from an Internet bookstore two decades ago to a global giant.

Michael Pachter, an analyst at Wedbush Securities, estimates that the impact on the company will be 0.000%.

"I'm sure this will not matter to investors," he said.

Others point out that Bezos managed to balance his responsibilities at the helm of one of the biggest stores in the world, while juggling other goals: running the space exploration company and owning The Washington Post, one of the country's most influential newspapers.

Amazon has a stable line of long-standing executives who run each of its lines of business, which is likely to keep investors calm.

Even so, that did not stop the Enquirer from questioning whether Bezos can effectively oversee his company.

"All these messages (text) raise serious doubts about Bezos' judgment as CEO of the most valuable company in the world," the tabloid said in its January 24 article.

Amazon, based in Seattle, declined to comment on Bezos. Shares of the company were not much affected, dropping 1.6% at the close of trading on Friday.

Meanwhile, American Media Inc., the company that owns the Enquirer, disputes Bezos's allegations that he used extortion and blackmail to publish his article and said he "acted legally."

Bezos' indiscretions were considered more of a personal matter than one related to the company, unlike Tesla CEO Elon.

Musk, whose behavior, for example, caused the automaker's stock to rise and fall.


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