In a totally unexpected event, Bungie announced that he will not continue his alliance with Activision, publisher in charge of publishing the games of Destiny since the first delivery in 2014. All franchise rights now belong to the Chicago studioSo, any future release will be your responsibility.
Thank you guardians. It has been an honor and a privilege to help bring the world of Destiny to life for you. pic.twitter.com/EB1y19OTD8
– Activision (@Activision) January 10, 2019
The deal, which began in 2010, was one of the most talked about in the video game industry. The creators of Halo joined forces with those responsible for Call of Duty. Destiny It was a result of a collaboration that could last only eight years. At that time, Bungie owned the intellectual property of the brand, while Activision retained the publishing rights.
"Bungie will own and develop the franchise, and Activision will increase its focus on intellectual property and other projects." We are committed to a seamless transition to the Destiny franchise and will continue to work together during the transition on behalf of the Destiny player community around the world. "mentioned the publisher's brief press release.
For its part, the study mentioned that in 2010 the industry "was in a very different place". They were looking for a business partner "willing to take a leap of faith" with them. They thanked Activision for their collaboration, which generated a total of 50 million games and distributed expansions. They add:
We witness an extraordinary community, tens of millions of strong Guardians who stand up and embrace Destiny to play together, create and share memories and even do great things that go far beyond the game we share. We have had a successful eight-year career and would like to thank Activision for their partnership with Destiny.
Bungie says they are ready to publish on their own, which encourages them to think that they will not look for another association. Although we only read acknowledgments and expressions of affection, the reality between the two companies was different. In 2018, Activision accepted that Destination 2 It was not working as expected. At that time, their commitment was to accelerate the pace of content updates to increase their monetization opportunities. Undoubtedly, the study was under the microscope of Activision for several months. Tension was inevitable.
Jason Schreier, renowned editor of Kotaku and with sources within the industry, he revealed on Twitter that problems began before the launch of the first Destiny. He said Bungie officials exploded in jubilation when they received the news, a situation similar to that experienced by Microsoft in 2007.
At today's meeting announcing the news, the Bungie team applauded loudly. It's not possible to emphasize how happy they are not to stay away from Activision, but they have a game that they now completely own. Imagine the fate of Activision's restrictive annualized programming!
– Jason Schreier (@jasonschreier) January 10, 2019
We do not know how difficult it was for them to get all the rights to the franchise, but it is likely that the publisher did not pose a major obstacle. Neither delivery was able to maintain its popularity beyond the first few months of the sale, and this certainly impacted Activision's revenue. It will be interesting to see Bungie become a company with more responsibilities; Now they have the freedom to work at their own pace, with their own goals and without closing the door to new intellectual properties.