Monday , April 19 2021

Black Friday Deals & # 39; attract consumers



US consumers took huge discounts on toys, clothing and electronics both online and in retail stores during the annual Black Friday sale that gave retailers a robust start to the holiday season later this year.

A healthy economy and rising salaries have given people the confidence to go out and spend money on a series of bargains offered by retailers.

"Prices today are very good," said 59-year-old José Manuel Cruz Hernandez, who visited the Amo Fashion Center in Torrance, California, accompanied by his sister Paulina Cruz, 66, who travels every year from Mexico City to buy.

The two spent $ 120 on dolls for princesses and other toys at the Walt Disney store, where items had a 20 percent discount. They also disbursed a similar amount at a local Gap, where costumes were offered at a discount of about 55%.

Cruz Hernandez, a foreman at an aerospace company, said he was comfortable with the US economy and finances, then planned to spend another $ 1,000 on Christmas gifts, a figure nearly equal to last year's.

A similar story has occurred with online companies, where buyers spent about $ 643 million before 10:00 am, up 28% from a year ago, according to Adobe Analytics, which monitors most of the leading online retailers in the United States.

US consumers took huge discounts on toys, clothing and electronics both online and in retail stores during the annual Black Friday sale that gave retailers a robust start to the holiday season later this year.

A healthy economy and rising salaries have given people the confidence to go out and spend money on a series of bargains offered by retailers.

"Prices today are very good," said 59-year-old José Manuel Cruz Hernandez, who visited the Amo Fashion Center in Torrance, California, accompanied by his sister Paulina Cruz, 66, who travels every year from Mexico City to buy.

The two spent $ 120 on dolls for princesses and other toys at the Walt Disney store, where items had a 20 percent discount. They also disbursed a similar amount at a local Gap, where costumes were offered at a discount of about 55%.

Cruz Hernandez, a foreman at an aerospace company, said he was comfortable with the US economy and finances, then planned to spend another $ 1,000 on Christmas gifts, a figure nearly equal to last year's.

A similar story has occurred with online companies, where buyers spent about $ 643 million before 10:00 am, up 28% from a year ago, according to Adobe Analytics, which monitors most of the leading online retailers in the United States.

On Friday, online spending was $ 6 billion, according to Adobe. Online sales for Thanksgiving rose 28 percent to $ 3.7 billion.

The National Federation of Retailers projected US industry sales to increase between 4.3 and 4.8 percent year over year in November and December to reach a total of $ 717.450 million and $ 720.89 billion. This compares to an average annual increase of 3.9% in the last five years.

With Reuters information


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