Apple chief executive Tim Cook called a "rule of thumb" a regulation to protect data from high-tech users and social networks in an interview on the air on Sunday.
Speaking to the Axios information site to be aired on HBO, Cook said Congress will soon legislate on the issue.
"I think it's inevitable that there's a certain level of regulation … I think Congress and the administration are going to do something someday," Cook said.
"I am not a big advocate of regulation in general," but in terms of data protection "we must admit that the free market does not work," he said in the interview, according to Business Insider.
"I firmly believe in the free market, but we must recognize … that this did not work," he reiterated in this interview before the release in October of a Facebook security breach that compromised the personal data of 29 million users.
Previously, the Apple leader was in favor of self-regulation, especially in relation to the confidentiality of users. But after the Cambridge Analytica scandal, Cook said: "I think the best regulation is the lack of regulation, that is, self-regulation, but I think we have overcome that stage."
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