Apple bows to Trump pressure: announces millionaire investments in the US | International


The pressure of Donald Trump worked Apple unveiled investments on several websites in the United States on Thursday, including setting up new offices for $ 1 billion in Austin, Texas.

While not an investment to build factories on US soil, as the Republican president has called for, such announcements appear to be a gesture of appeasement to the White House host.

In the US trade dispute with China, Trump warned that iPhone, iPod and iPad prices could rise due to punitive tariffs that could be imposed on China in the event of an agreement being reached.

And he argued that the best way for Apple to avoid such consequences was to produce its devices in the United States.

In the summer of 2017, the president said that Apple promised to open three factories in North American territory. However, the equation is more difficult for Apple than for the automakers, which have moved their factories abroad to reduce costs.

The Cupertino company never changed jobs abroad, but created them there.

The company is highly dependent on the Asian giant, where he manufactured most of his devices but could increase his workforce in the United States.

Agence France-Presse
Agence France-Presse

New Offices

The new space that Apple will open will be less than two miles from what is already in Austin and initially will have capacity for 5,000 additional employees, with room to grow up to 15,000, has been reported.

Currently, 6,200 people work for Apple in the capital of Texas, the company's second largest facility, after its headquarters in Cupertino, California. At the level of the United States, 90,000 workers are employed by the computer giant.

Officials at the new site will work in areas such as engineering, research and development, operations, finance, sales and customer service, Apple said in a statement.

"Apple is proud to bring new investments, jobs and opportunities to cities in the United States and to significantly deepen our quarter-century partnership with the city and people of Austin, "said company CEO Tim Cook.

"Talent, creativity and innovative ideas for the future are not limited by region or zip code and with this new expansion we are redoubling our commitment to cultivate the high technology industry and workforce across the country."

Apple also said it plans to increase its base of employees in other regions of the United States over the next three years and is considering investing $ 10 billion in data centers over the next five years.

It will expand to more than 1,000 employees at each of its new sites on the West Coast: Seattle, San Diego and Culver City, California; and will add hundreds more in Pittsburgh, New York, Boulder, Colorado, Boston and Portland.

Agence France-Presse
Agence France-Presse

Financial help?

It was not so difficult for Apple to show signs of goodwill, as this year benefited from the major US tax reform in the Trump government.

Approved nearly a year ago, it significantly reduced corporate taxes and allowed US companies to repatriate their overseas profits at a lower tax cost.

Apple is also the largest contributor to the US.

Thanks to this tax reform, the technology giant announced in January that it will invest about $ 30 billion in the United States over the next five years and create 20,000 new jobs using the country's repatriated income overseas.

In turn, Apple's data centers in the United States will also allocate $ 10 billion over the next five years.

The statement released by Apple on Thursday does not mention any state aid. But according to some local media, Apple may receive up to $ 25 million from the Texas Business Fund.

Earlier this month, online giant Amazon also announced a significant expansion, reporting that it will build a new headquarters divided between Long Island City in New York and Crystal City across the Potomac River in Washington, DC. He says that this $ 5 billion investment will generate 50,000 jobs.


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