Even if it's a follow-up to the critically acclaimed Ascension of the Tomb Raider, Shadow of the Tomb Raider has not been able to gain much traction since it was released in September. The game has a few nominations for the best action / adventure game from the Game Critics Awards and 2018 Game Awards, but review scores have fallen almost on the other end of the line. Game sales plummeted, dropping 70 percent compared to 2013 tomb Raider reboot.
Shadow of the Tomb Raider it is not the first game to get the free demo treatment to boost sales. Bethesda tried a similar trick with Disgraced 2 when sales numbers fell off a cliff. The tactic, along with a price drop a few months after the game's launch, managed to get the game back on track.